4 Questions Every UI Designer Should Ask Their Clients

Saurabh Tiwary | 2nd August 2018

Working on UI design for the web-based or mobile-based project is a massive responsibility. The prime target is to make a user-friendly UI and bring in the speed and intuitiveness to the workflow of the user. As we know, most of the projects in which designers are involved revolve around the needs of the client. It is more than the requirements to keep the information clear between the two for effective execution of the task. Here, I am telling you the four UI Design Questions Every Designer Should ask Their Clients 

4 UI Design Questions Every Designer Should ask Their Clients

The Target Customer and Their Objectives

Looks like a usual formal query, but to tell you the truth, this is one of the most prominent queries that cannot be left unanswered. Having a proper understanding of the audience and the goals they are trying to achieve is an indispensable part of a design brief.

Most of the times, it is difficult to get a comprehensive answer to this question in a meeting or two. To execute a target oriented task, a UI designer needs to put up your queries every now and then to have an in-depth understanding of your project.

There are several considerations while discussing this subject:

  • Make sure you understand the priorities.
  • The product may have different types of the audience with multiple goals.
  • Every element might have different importance and this must be reflected in your design.


The Scope of Evaluating the Current Version of the Product!

While redesigning an existing website UI or a mobile app UX, one thing that a UI designer should always keep in mind i.e. to study the current product (if any) and figure out the components that require a boost.

You actually need to make sure that those features are covered and taken care in the research and user-testing. The reason I am asking you to do this is that these are contentious topics in any further conversations.

The Key Factors for Project Success

While dealing with any project, one needs to figure out the internal business needs that act as a driving force. There are often some metrics that need to be worked out. For an example:

  • Increase the average value of the orders
  • Set up a brand identity and product awareness
  • Trigger more business inquiries

Having an idea of those business objectives might help you choose the right tools and techniques to evaluate them. Moreover, it also provides additional insights into the client’s priorities. However, User Experience is something that has to be considered both for the users and the business needs. Therefore, such things should be discussed in advance before commencing a web or Mobile UI/UX project.


For making great designs, a designer should ask these four UI Design Questions from their clients. But when it comes to the research part, this discussion is very crucial.  While some organizations do have a dedicated research panel which participates by saving time and money, other companies might take advantage of a user base that is hardly accessible.

About Author


Saurabh Tiwary

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