Best Colors For Website Engagement

Saurabh Tiwary | 29th July 2016

No doubt one can’t do without using colors in web or graphic design. Although factors like UI, UX and the usability matters, however, effective application of colors can significantly enhance the conversions and the website engagement. Every color has its own importance and the choice of the color might vary depending on the likes and dislikes of the user. Nevertheless, it’s all about studying the impact of a particular that looks more effective.

website engagement

The Importance Of Red In Website Engagement

Undoubtedly, red is regarded as the hottest color. Take a look at Pinterest’s colour palettes, it’s worth noticing that red is their primary color. Red color is often associated with love and it  is a strong and dynamic colour that can make one feel very passionate about anything. This colour can often be employed in clearance and sales promotions.

The impact of red color is so intense that it creates a feeling of urgency. Although it is a powerful colour, however, and it can leave your visitors excited and encouraged, it must be applied carefully. Too much use of red can also have poor impression as it makes your design look exaggerated and they might leave immediately. Using red in your colour scheme for accenting your web design is a good idea. The key to its success is blending it in a colour mix of white, grey, light blue or silver. It can be employed for the themes such as War, Love, Courage, Energy, Seduction etc.

Strength Of orange

Orange represents warm and energetic feel, however, it is not as intense  as red color. It is full of energy having vibrant and friendly feel. It also  encourages people to act instead of making them feel pushed like an urgency. Orange color is associated with Optimist, Determination, Fire, and warning.

Blue Works Well Too

“A survey from Germany which published in 2009 found that blue was the favourite colour of 46 percent of male respondents and 44 percent of women.”

A number of business and corporate websites make use of blue colors. Blue color makes us think about something which is very secure, dependent and save which is full of experience. However, it must not be a surprise that every business that takes care how of their customers feeling gives preference to use blue. Blue creates entirely different feeling from red. Blue color can also be used to calms us down and one should not be concerned about using it too much.  However, you can slightly use it all over your design.

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Saurabh Tiwary

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