Color Guide To Boost Design Usability

Saurabh Tiwary | 2nd May 2016

It has always been the matter of debate among designers and developers on how colors can have an impact on the website usability and accessibility. Some of the competent designers consider color guide as a major aspect of their designing goals while a number of other designers prefer simplicity and specifications over lucrative designs.

No wonder the impact of color certainly stirs up the visual design by taking into the account the look and feel of the website. However, having a proper guide to the use of color and their combination can stimulate your design ability.


Color Guide


Base Color

If you go around choosing a specific color for your design, it’s not going to be an easy task considering one out of 10 million colors out there. Yeah, you got it right! 10 million colors.

The base color is what you need to define in almost every segment of your design, so that’s the foremost and the most crucial step towards color definition. Once you are done with the primary color, rest of your color task will proceed with an ease.


Tips For Choosing Base Color

Use Current Resources:- By using current resource, we mean to make a study of previous design work like a color of the client’s logo or any relevant color works that have been previously carried out. It shall also give ideas about choosing color.


Do Not Follow Your Competitors:– Be distinct from your competitors. Do not follow what they do instead, make efforts to come up with a color that is a class apart from their color scheme.


Think Of The Target Audience:- As we always speak about it, color defines the theme of the website and speaks what it actually is. You can’t put the image of a landscape on a stock exchange website.


Do Not Default To Stereotypes:- Creativity is what the demand of modern design, so one can’t follow the same standard as used by others. For example, designing a dating site doesn’t always require icon of a couple.


Applying Your Color Scheme

When you are not sure about the color scheme, the best practice is to begin with the greyscale. Figuring out the layout and hierarchy of the content will certainly help out choose what color scheme to follow. While mocking up, it is better to experiment with too many colors and then choose a featured color for the entire design.

We, at Oodles Studio, contribute to provide clients with immense requirements and versatile design services. Our designers are the expert in designing websites, Mobile UIs etc. and can also serve you with all other similar designing requirements as well.

About Author


Saurabh Tiwary

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