How to Design a Cost-Effective Website for Business Startup

Saurabh Tiwary | 6th December 2016

While web application design is reaching new heights every day, the execution of cutting-edge technologies might cost you higher than your estimated budget. Since business startup refrain from spending heavy amounts on designing best in the class professional website, there are some departments where you can spend less without compromising the website functionality.


Here, I will walk you through some of the cost-effective practices in designing a business website.

Factors that Determine the Cost of a Business Startup Website is:

  • Number of Web Pages

  • Style of Design

  • Copy writing i.e. Unique Text Content on the Website

  • Search Engine Optimization Goals

  • Responsive Design and Mobile Based Design

  • Database Integration

  • E-commerce functionality

  • Content Management System

Now considering all these essential aspects of a business site, we shall explore how can we minimize the design cost for business startup.

Number of Web Pages

The number of web pages might vary depending on what products and services you offer and what are your Search Engine Optimization goals. In most of the cases, traders with significant customer base might not need to spend on marketing through their websites. They might only need to have a functional design to accomplish their primary goals. In that case, several pages, around 30-50 might be enough for their website.

However, if you aim to set up SEO goals to reach users on the internet, you might need creative copywriters to continuously generate content for your website and promote your business. A cost effective approach is to go for WordPress CMS to have a specific template without much of hassle.

Design Style of Individual Web Pages

There are no limitations to the creative design style for any website, every minute component plays a significant role and going behind more components might cost you a lot. The responsive layout, the mobile-based architecture, and the font type can have broad choices that often enhance the web design cost.

The Solution- To get rid of additional cost in designing responsive templates or mobile-based UI, you can use stock templates. Although stock templates are not useful in all cases, but when you are looking for a cost-effective design, you can buy a low-cost template. Avoid using free templates as you might harm your brand value through piracy.

Search Engine Optimization

SEO is the prime need for businesses that aim to grow their online presence. Digital Marketing of websites can provide you with substantial business advantages and large audience reaches globally. You can target users from specific location through campaigns and through Search Engines organically. For organic reach, you need SEO experts and content developers that coordinate to promote your website.

Large firms spend a huge amount for fulfilling their SEO needs. However as business startups, if you do not want to involve yourself in hiring experts, make sure to generate content yourself and publish it though CMS like WordPress without any complexities. It will improve your website ranking. And in the near future, if you make your mind to spend the SEO experts, existing content can easily be optimized.

Also Read, Design Ideas That Will Boost Your Search Engine Ranking

Database Functionalities

Business websites incorporate database functionality to provide added value to the website usability, and to increase the efficiency website functionalities. These often add to the increased website cost. If you make use of a database that can easily be updated, maintained and accessed over the web, the operational cost will decline to add database functionality to the site.

About Author


Saurabh Tiwary

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