What is an Empathy Map? Why and How to Use It
Kritika Jain | 7th February 2018
What is Empathy Map-
A good design is only delivered if you have a deep understanding of the user, the user’s thoughts & feelings, for whom you are intended to design.
An empathy map is tool teams that help you to obtain an understanding of a targeted persona. Empathy map is basically used when you want to perform a better user experience of your product/service, to design better work environments.
When to Use Empathy Maps-
Empathy maps are more helpful at the beginning of the design process. complete your empathy maps Before gathering the product requirements, But after the initial user research. Empathy maps provide the best result if they’re drawn from real data, But you can still draw the map on the basis of your existing knowledge and stakeholder feedback. Empathy mab is designed by keeping the following question in their mind like-
- What will be the user’s fears or pain points when using our product?
- What would be the user’s feeling and thinking, And what would user experience while using our product in their environment?
When done well, It creates a UX ripple effect, that affects the entire project in terms of the product requirements, affects the product strategy, which also affects wireframes, prototyping etc.
Format of Empathy Map-
Empathy map is basically divided into four quadrants, these four quadrants reflect four key traits, that refer to what the user: Said, Did, Thought, and Felt.The quadrants contain:
- Feelings –It is a user’s emotional state. How is the user feeling about the experience?
- Thoughts- It is about what the user is thinking?
- Sights-What would the user see while experiencing product/ service? Where will the user’s eyes go?
- Quotes – What would user likely to say while using the product.
- Influences –What kind of people, things or places may influence user and how user act?
it’s always a good approach to include:
- Pains (problem)- What pain points might the user be experiencing that they hope to overcome?
Goals (“Gains”)- what is the user’s ultimate goal?what they are trying to achieve.
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