Getting Familiar With Interaction Design

Saurabh Tiwary | 5th April 2016

Usability of any website depends on how interactive is it from the user’s point of view. When it comes to evaluating a particular website’s performance, one of the most influencing factor that  really counts is the interaction design. A website must have easy UIs, great UX and should be well-interactive. Interaction designs have much to deal with the category of the website it is intended for and so, it varies from website to website. Most importantly, it is the the theme that really matters when we talk about interaction design.



Interaction Design


What is Interaction Design?

Interaction Design, abbreviated as IxD refers to the structure and behavior of the  interactive systems. Interaction design aims to creating significant correlation between user and the products and services intended for their use. It extends from computers to mobile phones to other devices and even more by facilitating interaction between people and their environment.

Interactive Design Is Target Based

The first key to interactive design is to know the primary purpose of designing. Most of the interaction design aims to design based on the products and services offered by the entrepreneur. In such cases, design basically focuses on the need of the end users. In earlier days, majority of the interactive designs focused primarily on making use of latest technologies to enhance the website functionalities instead of keeping in mind the user’s convenience.

Few Ideas Behind Targeted Interactive Designs are:

  • Design First Build Second
  • Integrity Between Development and Designing
  • Ensure Product Quality and User Contentment

Design Usability

Interaction design usability may sometimes sound quite ambiguous but to be very frank, it is the core of any design.  Usability of the interaction design can be evaluated on a number of factors like

    • Learnability– How easy is it to learn and navigate on the website
    • Flexibility-Different means by which user can interact to the design
    • Efficiency-It is measured as how much time it takes to understand and perform tasks on website
    • User Satisfaction-Design must satisfy the needs of the user
    • Convenience– It refers to the ease of accessibility


  • Attractive Design-A beautiful design necessarily has huge impact on the interaction design



Design Strategy

Every designer must be aware of who is he designing for and what are the target goals. Researcher, who is associated with the design must know the requirements of the end users and at the same time look forward to strategize accordingly.


Wireframes And Prototyping

As you know, wireframes and prototyping are the major aspects of any design and so it is essential for interaction design as well. Having a brief idea of how things are to be carried out, where images are to be placed etc. would ease the project complexity.


One can’t master over interaction design in just couple of days. They must study the patterns, user’s interest, their engagement etc. to discover how they can make changes to their design in order to optimize the user experience. We at Oodles Studio, make use of our long term expertise in delivering interactive design based projects to comply with varied needs of our clients.  


About Author


Saurabh Tiwary

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