A poor visual accessibility of the website can cause high bounce rates. A number of people who visit your websites might not be capable of distinguishing colors and hence, poor design can decrease their accessibility. If your website has very small font size that are barely legible or if there are too many distractions or improper white spacing, there are chances that most of the people can immediately leave your website without spending even few seconds. Another main reason for the frequent bounce rate is the implementation of poor color scheme that decrease the readability of the text. So, in this article, we shall particularly discuss about the importance of high contrast visuals in web designing.
Web Standard For Color Contrast
Colour contrast ratio in designing refers to the difference in contrast between the two colours. When the contrast ratio is more, it becomes easy for readers to distinguish between the text and the object. Different elements of the website look clearer with increased contrast like images and graphics and it also becomes easy to distinguish foreground and background.
There are a number of ways in which colors can have different impact on their visuals such as variation in the amount of hue, value and saturation. Color contrast ratio is calculated by the formula provided by W3C.
Advantages Of High Contrast Ratio
Tips For Creating Visually Accessible Website
There are millions of visually impaired people around the world who are partially or fully have colour blindness. They perceive colors in different ways, so avoiding low contrast color in our designs is certain if we want to provide our customers with an accessible and user-friendly website.