How To Design Your E-mail For Better Conversion?

Saurabh Tiwary | 5th May 2016

Composing an e-mail message may sometimes seem to be a routine task but it is not just about typing a bulk of text and laying down proper formatting. It has also to do a lot with art and creativity when we need to deal with our customers. This can be achieved by combined application of the text and the graphics to impress the receiver of the e-mail.

Email Design

However, taking into the consideration that there is no specific formula that can immediately uplift your sales. But, after going through this article, you will be able to come up with your own ideas for newsletters based on the field or department you are associated with. I shall particularly focus on what a proper email design should be like.


Basic E-mail Design Ideas

  • As simplicity is considered a significant factor for designing, it also follows for e-mail design. Try to keep it simple and exact. Do not put a long story.
  • Highlight the crucial information you want reader to go through
  • In case of marketing, design CTA buttons to full of your expertise as it has a lot of impact on the user
  • Do not design it like a website with too many related product or information. Just focus on what you actually want your user to know
  • Careful image application is essential as images of larger size can be difficult to be rendered and may turn out to be useless with no graphic representation
  • As it has to bother with the identity of the company, put efforts to relate it with your brand
  • Use only one column to describe all the information. Design it like you are designing a product page of your website
  • Using HTML for emails instead of lots of images improves load time and overall usability of the email
  • Perform testing on various devices before sending it to ensure that the content and the design will look like you want it to


Additional Requirements

Apart from designing it yourself you can also use ‘e-mail sending’ software tools that may help automatically code and test e-mails before sending. A number of such tools are available that can dramatically enhance your email design and turn out be very beneficial for new designers.  At the same time, going behind these ideas can definitely help you boost your conversion rate.

At Oodles Studio, we have a vast experience and a well-built team of expert designers to help our clients with all of their design requirements like web and mobile apps, explainer video, animation logos, intros etc. Be it dynamic or static design, we aim to focus on delivering quality web designing as well as streaming services to our clients and ensure complete product support.

About Author


Saurabh Tiwary

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