Does Your Logo Pass Piccolino Test?

Saurabh Tiwary | 19th August 2016

A good logo has to be versatile in nature. By versatile, we mean to say flexible i.e. to be used in a variety of applications. Among a number of specifications that determine the usefulness of a logo design, Piccolino is a popular name.  A good logo has to validated from different logo test. Is your logo reducible your to the smallest of sizes and still viewable? Is it useful in multi-device applications?

Piccolino Test

You have spent a number of days developing your brand. You have put a bunch of efforts in building your customer base and keeping them happy. You have been striving for the best and biggest brand possible. So, why risk it all with any logo design that doesn’t pass the “piccolino test”?

Piccolino is an italian word which means “tiny”. In general, a logo design needs to be creative, however, when we talk about a logo being easily read and recognised, it’s the  clarity of the logo that allows it to be easily perceived even at small sizes. Keeping hold on  logo’s letters or icon legible at all sizes is a kind of art. Your logo design must be effective everywhere i.e. in print, embroidery, digital and more.

If your Logo cannot be reduced smaller than two inches and still legible, it’s likely your logo is too complex.

Some of the incompetent approaches viz. thin lines, minuscule details, shading and gradient can get jumbled together when your logo needs to be reproduced in a small size. Eventually, your logo should be able to maintain its clarity at 1-inch wide and as small as 3/4 wide as these are commonly the smallest sizes at which most of logos will be used.


In some of the logo applications, where several brand logos appear together, a specific width is required. If you do not consider these applications at early designing stage, the letters of your logo might become too small to be read. It is also true in cases when your logo is primarily a long name on one line which results in a long horizontal logo. I often come across logos with a narrower-width that have a distinct visibility over those with more width.

Here we talk about some of the major considerations in piccolino test:

  • Is your logo reducible to less than an inch in width?
  • Does it perform well in small and in black and white applications?
  • Will you be able to print it on a pen and still read it clearly?
  • Would it be legible even if it were printed on the face of a watch?

If your answer is “yes” to all of the questions above, Congratulations! You are done with Piccolino Test.

Optimizing Your Piccolino Logo

One of the great ways to enable infinite scaling of your logo without losing its quality is to create and save your logo design as a vector-based file format, such as an Adobe Illustrator .eps file. The good thing about using this particular format is that it allows optimization in several other file formats that you might be using while promoting your brand.

Saving a clean and crisp logos from a vector-based file is absolutely critical task, especially when you save your logo at a very small size. You are likely to get bonus points on the piccolino test if your logo is reducible logo to a 16X16 pixel favicon. A favicon is an icon pertaining a URL which is variously displayed in a bookmark or a browser’s address bar. Check out the letter “O” in the address bar to look Oodles Studio’s favicon.

If your logo fails in piccolino test and is quite hard to read at small sizes, you might require a logo redesign. Contact Oodles Studio to get best out of your logo design and we assure you that you may get most out of your logo design. We are best in class Logo and Brand Design Company. We also specialize in top class mobile and web development services.


About Author


Saurabh Tiwary

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