Micro Interaction: An Essential Mobile Design Asset

Saurabh Tiwary | 5th May 2016

Micro Interaction: An Essential Mobile Design Asset

At present, Mobile Apps Design is perceived to be a very important from the perspective of growth of an organisation. Today, it doesn’t come as a surprise to me and seems very obvious due to the enormous rise in the number of mobile and smartphone users at the  present time. Accessing the information via mobile devices contribute to the most of the website’s traffic and that’s the reason why most of the well-built companies that provide mobile UX design services today offer information accessibility through mobile applications and put ass-load efforts to design best of it.

However, you need to design your app in such a way that it engages your audience and is easily accessible. A very intuitive tool that can help your job done to a greater extent is micro interaction design for mobile apps.

Micro interaction has been one of the major tools that uplifts the Mobile App User Experience. UX designers as well as the design companies have been using this tweak to create mobile app wireframe designs.

Micro Interaction

What Is Micro interaction?

A  Micro interaction is any single task-based feature of a mobile app that is barely noticeable yet effective in their functions. These are the brief pieces of functionality that can be practical and in some cases unnoticeable. Micro interaction in mobile devices are often the part of an app and it is interesting that it can act as a branding tool. Some of the common examples include app rating functionality, favorite button, share button etc. Although they are small in their appearance, however, very much capable of putting sound impact like:-

  • It allows quick communication and feedback
  • Help visualize the result of any action


How Do Micro Interaction Contribute To The Mobile Applications:

  • Customizing Settings And Applications
  • Managing Messages And Notifications
  • Allows Sliding And Refresh
  • Helps To Interact With Variety Of Data Elements
  • Perform Small Tasks- Like writing small text notes etc.
  • Allows Sharing, Liking, Commenting And Similar Tasks

All these features are totally based on human-centered-design. These are significant in easing the task performing ability of any app this by uplifting the mobile app UX.


Different Elements Of A Micro Interaction:-

Some of the key elements of Micro Interaction design includes:-

  • Trigger:- It allows specific action. For example, clicking on ‘thumbs up’ icon signifies the post like.
  • Rules:- Rules are preset. These are not known to users instead, designers set rules for the action. For example, liking a post on facebook adds to an action in the activity log.
  • Feedback:- Feedback, in this case refers to the confirmation of the activity by the user. For example, pointing some change in the type of the icon as soon as a particular action is performed.
  • Loops:- You need to set the time-loop or action that has to be repeated. Like, any action by the user can be taken into the account and users can be notified periodically or at a specific time as per the specified loop.

Feedback Is Important

Micro Interaction does not take into the account any universal rules for the design. This is because of the fact that the icons or design we opt for Micro Interaction is based on the common day to day behaviour of people. This is specified by the designers and can sometimes not be transparent to the users. So every new interaction design for such icons must seek feedback from users whether they are able to interpret it the way you want them to.

Oodles studio is one of the leading web and mobile app design companies that offers web and mobile apps UX/UI designing services. We have a number of specialized team of expert designers to deliver our clients with best in class projects comprising of well visual and interactive designs that help organisations boost their business.

About Author


Saurabh Tiwary

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