Poor Logo Design Can Degrade Your Brand Value
Saurabh Tiwary | 28th September 2016
The evolution of in the age of the internet has brought a new era of low-cost outsourcing projects. In every department, be it a simple data entry task or on-demand consulting, every big project has a cost-effective solution. Same goes for professional logo design services. Small firms have managed to easily offer to a number of affordable logo design services to help grow their business. However, when we talk about outsourcing a logo design at low cost, there are too many things to consider. Logo design is often considered as a small task but it plays a significant role in raising a brand value. Similar to how a website can look simple on the surface, but is actually complicated behind the scene, a small logo is able to convey a meaningful message in a small icon. So, one need to be very careful while getting your logo designed from a reputed logo design service provider instead of going behind an inexpensive logo design.
Additional Read,
In-effective practices that impacts your brand value.
1) Focus is Quantity over Quality
Logo Design is not about achieving a beautiful and colourful logo instead it’s about designing an icon that conveys a meaningful message. In order to achieve a great logo design, the designer must know what actually the company is trying to convey. An expert designer can spend few hours, or even a few days while creating a draft design. When you do not provide that time period to the designer, it is likely that he will come up with some useless logo design that has not been worked on. So, it’s more about quality, not quantity.
2) Lack Of Impactful Brand
Although logo design is considered a small department of web design, it plays a major role in creating a brand. Branding differentiates a business from its competitors by setting up a memorable and distinct identity. Spending your time to carefully study and generate a great custom logo is considered a pillar of any online marketing.
It’s been seen that more people are likely to buy from a brand that they recognise and trust. When they recognise a logo, they know about the company.
Logo Designs created at low cost rarely create such impact. Designers simply don’t take into account all the aspects responsible for achieving a prolific logo design such as knowing your business and the details of the website development. An unskilled designer is unaware of what colours convey the right message, what are the applications for logo etc.
3) Risk of Getting a Plagiarised Design
One of the major risk of designing a logo is that you might be the victim of Plagiarised design. It is not always possible to tell if you are getting a plagiarised logo. But if you cannot guarantee the originality, you are using a duplicated logo. Saving few dollars on through logo design may cost you more as a brand value degradation. So, it is advisable to spend some bucks for professional logo designing services than losing more as a result of poor logo.
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