Web Design and SEO goes hand in hand. Designing lucrative web pages and boosting UI won’t help alone in case of SERPs. A suitable balance between the two is often required to achieve optimum website performance. Here, we shall take a look at some of the factors associated with designing an SEO friendly website that can help you cap up your rankings.
The secret of SEO-friendly website design is the focus on adaptive design. Apart from the attractive design, it must be responsive. If your website adapts various screen sizes, it is an absolute winner. The new Google’s mobile-friendly algorithm considers mobile-based pages to display the web pages. Also, the consistent rise in the smartphone users globally contributes to the majority of the web traffic.
Slow website speed not only affects the user experience but also the web traffic. Since a hard-to-load website affects viewership, it amazingly degrades Search Engine Rankings. So, make sure your web pages load fast enough to keep up with the user experience requirements.
You can read more about website optimization techniques here,
If you need to use more graphics or images, make sure the graphical contents are optimized, so that they are not penalized by Search Engines.
Program codes within the website set up the functional aesthetic of the design. While working on an SEO-Friendly website, it is important to focus on two different aspects which are:
Try to keep minimal component on the website. If there are the bulk of content on the site, it gets more complicated to figure out what’s important and what not.
A smart developer should be able to produce codes that run smoothly with minimum code components being incorporated.
As a result of bloated code, search engine crawlers might fail to crawl your webs pages. And this can have the significant impact on your SERPs.
CSS image sprites can be used effectively to reduce the load on the server. These are basically a collection of images that are merged together into one large single unit. The loading of a large number of images of different size is often difficult compared to the loading of a single large size image. This is how CSS image sprites work.