User Persona: Why and How to Use it

Ankur Kushwaha | 3rd October 2019

User Persona: Why and How to Use it

A User Persona is a fictional user who uses your product or service. It is a UX Designer job to figure out what they need from the product that is being designed. To figure out what user needs, it is important to conduct user research directing towards building empathy to identify the exact needs of the user. Check out the example below:



Why Create a User Persona?

If you want to stand out on the outcomes of your Product, you need solid, human-centered content that hits individuals straight in their senses. And a User Persona enables you to define who this person is and what type of material appeals to their requirements. According to the providers of the Ux research services, as an ux designer, you should have good knowledge of user persona.

Knowing your audience will assist to affect your choice of characteristics and design components, making your product more helpful. By asking the following questions, it can be clarified who is the target user:


Who is my perfect user? 

What are my users ‘ present behavioral patterns? 

What are my users ‘ needs and objectives?

What problems and points of pain are they presently facing within the framework?

The more particular you are about making your User Persona an individual, the more deeply your user will have an emotional link with your brand. And the easier it is to persuade them to act.


How To Create A User Persona?

There are four main pieces of data in a well-defined user persona:

  • Header
  • Demographic Profile
  • End Goal
  • Scenario

1: Header

The header contains a fictitious name, picture, and quote that summarizes what is most important to the person as it refers to your product. These characteristics help to improve memorability, keeping your design team focused on the customers for whom the item is being built.

2: Demographic

When creating a User Persona keeping demographics is very important as it includes User crucial data. Some of those questions are about demographics, like:

  • Age
  • Gender
  • Income
  • Occupation
  • Education level
  • Geography
  • Marital Status

3: End Goal

A goal-driven person’s goal is to examine the process and workflow your user would prefer to use to achieve their goals in interacting with your product or service. There is an implicit assumption that you have already done enough customer studies to recognize that your product is of importance to the consumer and that you can take their requirements with you by examining their objectives. End objectives are your user’s primary driving forces and determine what they want or need to accomplish.

4: Scenario

The purpose of this engaging persona technique is to create scenarios that describe alternatives. You should define a number of particular circumstances for this purpose that might cause the use of the product or service you are designing. In other words, a scenario is based on circumstances. By generating situations that feature them in a user’s position, you can offer each of your people lives.



Personas are characters of fiction. Based on your studies, you generate people to assist you to know the requirements, experiences, behaviors, and objectives of your customers. Creating people will assist you to identify with the customer you are designing for and comprehend them. Overall, during the entire product development stage, people are useful: from choosing which features to have in a prototype to assessing the end product. Combined with extra techniques of designing the user experience, such as usability testing and task analysis, it is essential for people to launch a helpful and usable solution.


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Ankur Kushwaha

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