A Responsive Fiat and Crypto Trading Platform for an Emerging Cryptocurrency
User Experience and DesignWebsite Design
Our client is a globally emerging fiat and cryptocurrency trading and exchange platform. They
required an easy and efficient solution to facilitate a decentralized trade of fiat and
cryptocurrencies across the globe. We built a responsive cryptocurrency exchange platform for
desktop, mobile phone, and iPad users. The cross-platform trading exchange enabled our client to
maximize user adoption and expand their presence across the global crypto market.
An easy-to-navigate interface that enables users to compare coin rates and
price charts in a time-effective manner.
A consistent experience across devices including desktop, mobile phones, and
iPads to maximize user engagement and experience.
Scalable infrastructure to complete global and peer-to-peer transactions
effectively and with minimal cost.
A one-stop platform for fiat and cryptocurrency trading and exchange that
includes all G20 currencies to provide a crypto-banking experience.
We developed a comprehensive and intuitive
cryptocurrency marketplace for desktop, mobile phone, and iPad users.
Our team evaluated the risk and opportunities of building a distinct
crypto-bank and analyzed the best practices among leading cryptocurrency exchanges.
We studied the needs, expectations, and behavior of three different
types of target audiences including common users, proficients, and advanced traders.
The insights provided by our UX researchers were used to define three
different types of user personas for specific user needs.
The above measures enabled us to design dynamic cryptocurrency
trading and exchange web interface with custom dashboards. Our design team used Adobe XD and some manual
research methods to build the final designs.
Key features of the solution are-
User-centric Design Variations
We built three subjective dashboard designs for trading cryptocurrencies based on
different user personas. The variations namely, Quick Mode Design, Pro Mode Design, and Advanced Mode Design
fulfill specific user needs. The customized dashboards enable different types of users to trade
cryptocurrencies in an effective and efficient manner.
Real-Time Price Charts
All dashboards demonstrate the real-time prices and market volumes of multiple
fiat and cryptocurrencies in the form tables and candlestick charts. Also, users can easily propose a bid to
buy and sell their cryptocurrencies by using in-built conversion systems. It provides users with an accurate
and transparent crypto-banking experience.
A Comprehensive Style Guide
The final UI UX design comes with a comprehensive style guide that elaborates on
the use of different interface design elements. We used a subtle color palette that matches the brand’s
personality with user preferences. The style guide enables our client to effectively assert its brand value
and enhance the user experience. It also includes definite typography and iconography practices undertaken
to build the final design.
The solution offers real-time conversions from crypto to crypto,
from fiat to crypto and from fiat to fiat currencies. It enables users worldwide to get a hands-on
experience of digital trading across multiple devices.