Project Overview
Apaya is a no-code payments orchestration platform that simplifies multi-provider payment management for businesses. The client approached Oodles Studio to secure a strong foothold in the competitive fintech market, aiming to enhance digital visibility, reinforce credibility, and establish a cohesive brand presence across all digital channels.
ChallengeApaya faced low digital engagement and fragmented communication. The client needed a strategy to capture attention, clearly communicate value, and build credibility in a highly competitive fintech landscape.
Scope of Work
The project focused on enhancing brand recognition, user engagement, and credibility through:
Social media campaigns to boost visibility and interaction
Industry-focused blogs to establish thought leadership
Targeted emailers to nurture leads and maintain communication
Consistent messaging, tone, and visual identity across all digitalchannels
Our Solution
- Social Media Posts: Crafted engaging content to communicate Apaya’s value and drive audience interaction.
- Email Campaigns: Published insightful, industry-focused articles highlighting fintech trends and expertise.
- Standardized messaging, tone, and visual style to create a cohesive digital presence.
Impact
The integrated strategy amplified Apaya’s digital visibility and credibility. Coordinated social, content, and email efforts increased audience engagement, reinforced trust, and positioned the client as a recognized and competitive leader in payments orchestration.
Deliverables
- Ready-to-publish social media posts
- Blog content aligned with industry trends
- Brand messaging and visual guidelines for consistent communication
