Project Overview
Zupotsu is a sports marketplace connecting athletes, teams, and sports enthusiasts with products and services tailored to their needs. The client approached Oodles Studio to secure a strong foothold in the competitive sports tech landscape. This initiative aimed to enhance digital visibility, drive engagement, and establish a cohesive brand presence across social and email channels.
ChallengeZupotsu faced low user interaction and fragmented messaging across digital platforms. A clear strategy was essential to communicate the platform’s offerings effectively, capture audience attention, and encourage meaningful engagement within sports communities.
Scope of Work
The project focused on enhancing brand recognition, user engagement, and credibility through:
Social media campaigns to increase reach and audience interaction
Targeted emailers to nurture leads and maintain communication
Consistent messaging, tone, and visual style across all digital touchpoints
Our Solution
- Social Media Posts: Crafted engaging posts using Canva to highlight Zupotsu’s marketplace offerings and drive user interactions.
- Email Campaigns: Developed targeted emailers via Zoho to nurture prospects and strengthen brand credibility.
- Brand Communication: Standardized messaging, tone, and visual style to create a cohesive digital presence.
Impact
The integrated approach amplified Zupotsu’s digital visibility and user engagement. Coordinated social media and email strategies improved interaction, reinforced brand credibility, and positioned Zupotsu as a recognizable and trusted player in the sports marketplace.
Deliverables
- Ready-to-publish social media posts created in Canva
- Targeted emailers executed via Zoho
- Brand messaging and visual guidelines for consistent communication
