Designing a good logo for a brand or an organization demands more creativity, research, analysis, and innovation. Only a logo design expert or an adapt logo design company is likely to come up with a well-designed logo. You may find a number of creative logo design samples, resources and so many logo design tutorials on the Web. Although these help you to generate a powerful toolbox for your logo designs, however, you need to possess a thorough understanding of what makes a logo design good or bad. In this blog, we shall go through some of the factors that tell the difference in a good logo vs. bad logo design.
Although a logo design is about the user’s acceptance and even some poorly designed logos have been seen performing well, but we assume that an ideal logo must possess some specific characteristic. A well-designed logo is distinctive, appropriate, practical, and simple in its form. It conveys the actual message of the owner. A concept or specific “meaning” is hidden and revealed through an indirect graphical approach. A logo must be flexible, meaning; able to be printed in any size and, in most cases, be effective without color. A good logo incorporates two principles viz. a great concept and its execution.
When we talk about a poor logo design, among a number of ineffective practices, one which is often employed by designers is the use of too many colors. It is crucial to keep in mind that colors are not of actual importance in a logo design process, but the unique pattern, shape or creation is often regarded as the pillars of a beautiful logo design.
Use of dense colors must be avoided. However, a light mix that blends with the design can be used. Modern logos need to be flexible, but most of the icons that are being used do not serve the purpose of numerous applications.
To know more about flexible Logo, Read “Does Your Logo Pass “Piccolino Test”? Now, what might lead to a bad logo design?
Images must appear at a consistent quality without pixelation issues and so raster graphics are not ideal for logo design uses.
In web and graphic design, there always seem to be some new trend taking place. Designing a new logo is like buying something that lasts long.
Being too much excited about typefaces leaves no room for creativity and sometimes make your logo look unprofessional. So, it is advisable to make precise use of typefaces that make your logo look appealing.
Most of the designers often try to associate a logo with the intended purpose. Although it is a good move, however, specifying everything in the form of a line drawing or direct images is a poor logo design practice.