Designing Web Interface for B2B and B2C Websites

Saurabh Tiwary | 18th January 2017

For every e-commerce or business website design, it is crucial to study their customer behavior. Depending on whether they are selling a business or willing to reach their customers, a number of factors need to be taken care of. One of those factors is having a website designed specifically for B2B and B2C websites.

B2B and B2C Websites

Whether it is a Business-to-Business or Business-to-Consumer website,  it needs to be explicit and concise. Moreover, like general design principle, it should be pleasing and must include details about the product or services.

Nevertheless, the needs of a consumer and that of a business professional tend to differ. Intrinsically, the UX, details, and design requirements are not uniform between B2B and B2C websites.


In either of the design processes, there are 4 considerations that determine how to work differently on UI and UX for both of these domains. These are:

  • Buying Process
  • Psychological and Emotional Factors
  • Pricing Models
  • Buyer Decision-Making


Business to Customer- B2C Website Design

While designing for a B2C website, you need to make sure that the content strategy is refined. Your site will need to have catchy and engaging headlines as well. A short yet appealing is what your content should be. Since your visitors might not need to have access to loads of information, you should never place access of content on the website. Minimal content with hero images or bold Typography holds good while designing for B2C.


Considering the fact that a consumer can purchase a similar product on other websites as well, put efforts to make your design unique to stand out among your competitors. You can also periodically update the usability and user experience design of your B2C website for smoother checkout process possible.


Just clicking on the ‘buy now’ and actually making a payment makes a huge difference. To improve this interface, keep off any unnecessary barriers in the UI. For a user to successfully place an order, Product/service information must be visible clearly and throughout the buying process.

Must Read: 4 Implicit Practices In Business Website Design

Business to Business-B2B Website Design

Unlike B2C visitors, B2B website users look for as much information as possible. You need to make your users trust the website before they convert. If your fail to provide the valuable information and feel trustable, your conversion rate will be reduced.


In this kind of websites, having a unique design is not as important as it is in B2C websites. Most importantly, the site design should specifically focus on content and information. It will make sure that the user stays informed throughout their website experience.


Apart from this, the design should include a number of CTA’s, and not of similar type. The CTA buttons can also include elements such as phone number, text message, live chat, and email address etc.


The content strategy of a B2B website should have some variety such as including explainer videos, white papers, podcasts, FAQ’s, webinars, testimonials, blogs, and recorded product specifications.


One last point to remember is that no matter how complicated it would be to calculate the price of specific product or services, make sure you show up a pricing model. One way to go is with ‘Estimated Pricing Calculator’ that often delights users and they are more likely to use your services.

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Saurabh Tiwary

1 Comments To “Designing Web Interface for B2B and B2C Websites”

    6sGeVw Thank you ever so for you blog article. Fantastic.

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