Logo exists in various forms and types. In fact, you can create logos of your own kind if you find it appealing and out of the box. Perhaps there are no rule for designing a professional logo, but the only thing to be kept in mind is that it must look like a logo. It’s more about creativity and sound expertise. Modern logos are quite flexible in nature. As a brand logo, they serve numerous purposes and help in boosting the recognition through improved brand identity.

Such constructive role of a brand logo makes it quite crucial for the designers to take every care of the logo design process. As a website or a graphic design expert, one might face a number of dilemmas while thinking of designing a logo. Choosing a specific type of logo, and to the design application, one has to look through many aspects. This article is a step forward towards helping out in getting familiar with logo design types and choose one among them.

Types Of Brand Logo

1) Letter Marks or Monogram Logos

A lettermark logo is typography-based that combines a few letters. The lettermark aims to define simplicity yet in a very effective method. By making use of just a few letters, such logos are effective at streamlining any company or brand if they possess a long name.

For example, the popular name NASA and its logo is the result of its long stretched out name i.e National Aeronautics and Space Administration. However, it is essential to take care of typography or creative font design tools while designing a monogram logo.

2) Pictorial Marks Or Symbols

A pictorial mark also know as a brand marks or logo symbol is an icon-based design which is probably an image that comes to our mind when we think of “logo”. Think of the Apple logo, or the Twitter bird, they are pictorial marks logo. All these logos are so emblematic, and each brand well-established, that the mark alone is instantly recognizable.

The major consideration while going behind the pictorial logo is the type of image you will be choosing for your logo design as it must be distinct in order to make it memorable and recognizable.

3) Mascots

These are often cartoonish logos or an illustrated character that represents your company. One of the popular examples of mascot logo is the KFC’s logo. Mascots are well-suited for brands that want to create an atmosphere by appealing to families and children.

Application Of Picture And Symbol Logos

• A pictorial mark is suitable if you already have an established brand, however, that’s not a hard and fast rule. You can also use brandmarks to convey what your business does as well as emotions by means of  graphics.
• Pictorial and abstract marks perform well in case of global commerce.
• One of the considerations in mascot is that it is only one part of a successful logo and brand, and anddd are not suitable for being used in different media viz print media etc.

 

Also Read, 5 Secrets To Designing Outstanding Professional Logos

4) The Combination Mark

A combination mark is a combination of wordmark or lettermark and a pictorial mark, or mascot. The picture and text can be joined side-by-side, stacked on top of each other, or it can be integrated together to create an image logo. Some of the examples are listed below.

Application Of Combination Marks Logos

• Since your name is associated with the image, a combination mark can be a versatile choice.

• The combination logos posses traditional look that might by public agencies and schools but it can also serve private business quite well.

The Bottom Line

The Brand Logo has a significant impact in any brand or organisation that aims to build an influence in the market. And for the reason, professional logo design is crucial. When it comes to  logo design type, you need to look into your company and your specialized products and services that can help you put them in logo design applications.