Understanding the Basics of Color Therory

Aditya Kumar | 8th April 2019

Most people think the choice of colors for UI depends on the designer’s taste and sense of beauty. To create good design and colors combinations more effectively, you need to understand how colors are formed and how they relate to each other.

Today, we offer you to remember (or maybe even learn) the basic of color theory about color combination which can be effectively applied in your design creating process.

We have to remember these points.

  1. Color Plays a significant role in designs
  2. Color has a great impact on our mood and behavior
  3. The success of the product depends largely upon the color chosen for the designs


Color Wheel

I think you all must have seen the circle consisting of different colors this is called the color wheel which helps to understand how different colors relate to each other and how they can be combined.

The color circle is built of primary, secondary and tertiary colors.

The primary is three pigment colors that cannot be formed by any combination of other colors. Combining primary colors, we get the secondary ones, and the mix of the primary and secondary colors gives us the tertiary colors which usually have two-word names such as red-violet.


This is an energetic and warm color bringing the feelings of excitement. Orange color combines red’s power and yellow’s friendliness, so it may bring feelings of motivation, enthusiasm, and love to live. Designers use the Orange color if they need to give the spirit of creativity and adventure.


Yellow is the color of happiness which symbolizes the sunlight, joy, and warmth. Yellow is thought to be the easiest color when it comes to visibility. It has one of the most powerful psychological meaning.

Users seeing yellow colors in the design can feel inspiration and confidence. You need to remember that too much yellow may bring negative reactions such as the feeling of anxiety or fear.


It’s called the color of nature, balance, and harmony. Green brings calming and renewing feelings. Also, it is a sign of growth and inexperience. It has more positive energy than other colors but sometimes it associates with materialism. Design in green colors perfectly suits the products connected with nature.


This represents some corporate images since blue is the color of trust. It usually shows reliability, may give users feelings of calmness. Designers need to keep it in balance.


This is the color of hope, sensitivity, and romance. Pink is much softer than red, so it creates a sense of unconditional love. Pink is very strongly with youthful femininity, so it may be an effective color if the target audience is mostly girls and young women


This is the color of security and protection like the Mother Earth. Designers mostly use brown as a background color in a variety of shades, from very light to deep. Brown color brings the feeling of warmth and comfort to the designs. Also, it may be used to show experience and reassurance.


This color has a great number of meanings. It associates with tragic situations and also signifies mystery. This can be traditional, modern and serious. Everything depends on how you treat it and which colors go with it. Black matches well with any other color, so it’s ideal for the background. Designers often use it to set contrasts.


This is the color means purity and innocence, as well as wholeness and clarity. White often associated with a blank sheet of paper motivating people to generate new ideas. If, too much white can cause feelings of isolation and emptiness. In design, white is commonly used as the background color especially for the resources for which readability is a vital part.


In this article, I have written about the meaning and relevance of colors.

To convey the right tone, message and call users to make the expected action, designers need to understand what each color mean and what reaction they evoke.

About Author


Aditya Kumar

Aditya is a UI/UX Designer having key skills in designing, his hobbies are designing new ideas and concepts in App and Web Layouts.

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