How to Create Animated Explainer Videos?

Saurabh Tiwary | 31st March 2017

Do you need an explainer video for your website or mobile application? Are you muddling up with how to create an out of the box video to express your idea or help out people? Well, this article will answer all your questions with creating a short explainer video.
Animated Explainer Videos

What are Animated Explainer Videos?

Animated Explainer videos are short videos that are used on websites or mobile application to answer “how to” question. Moreover, explainer videos have a number of advantages and can be used to serve different purposes.


From a product review to the query resolution, motion graphics based animated videos can be of great help to the new users for improved traffic and engagement.


Creating an Explainer Video

People often think that creating an explainer video requires vast skills. They also think that creating an explainer video would be exorbitant. However, you don’t need to be a proficient cameraman or expert video editor and thousand of bucks to create amazing explainer videos. Being a designer, you just need a creative mind and a unique idea to get your job done.

Must Read: All you need to know about Motion Graphics

Pick up a Solid Story

An engaging story is a key to an engaging video content. While beginning with the explainer video, the first step is to study your subject and think how you can relate to the day to day human activities or lifestyle and create something that hits their mind and they could easily recollect the subject and the concept associated with it.


Consider Every Audience

Having picked an interesting story for your explainer video, you need to make sure that your video content is not limited to a few user types and should serve different types of audience. Think of people with different mindsets and emotions to come up with a versatile content.


Types of Explainer Videos

There are different types of animated explainer videos that you can choose as per your needs and budget. While creating an effective video is not very expensive, however, you can hire expert explainer video designers if your budget is considerably high and you need something professional in terms of look and feel. There are 12 types of explainer videos in general.

  • 2D Animation
  • High and 2D Animation
  • 3D Animation
  • Live Action
  • Whiteboard
  • Moving Typography
  • Animated Screenshot
  • Stop Motion
  • Video Infographic
  • App Based (Mobile/iPad)
  • Music Only
  • Testimonial

When you are sure what type of animated video you are going to need, make a rough idea in your mind about how you are going to combine every component and put it on the table.


Popular Tools for Explainer Videos

  • PowToon
  • Video
  • Animaker
  • GoAnimate
  • Biteable
  • RawShorts
  • VideoScribe
  • MySimpleShow
  • Moovly
  • Easy Sketch Pro


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Saurabh Tiwary

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