Do I Really Need Explainer Video For My Website

Saurabh Tiwary | 9th March 2016

Explainer VideoOver the past years, we have witnessed a rapid change in the way products are portrayed online. Nowadays, most of the firm make use of varied strategies and come up with numerous new tactics to promote their business over the internet. After all, promoting your product on the web is undoubtedly a prominent idea to enhance your reach. Among so many marketing practises to implement, one of the most significant one to tag along with your website is explainer video. So, it’s obvious for you to wonder whether you need an explainer video for your website.

Let us quickly tell you how is it worth to create an explainer video for your website.


What actually is an explainer video?

Gone are the days when people used to spend hours on reading long-drawn-out contents. There are millions of pages on web comprising of thousand of answers to a query and nobody wants to indulge themselves reading long fictions. So, it is a smart move to create something that quickly visits every corner of your question and rig out clear cut panacea.


  • Explainer videos are short online marketing videos that explain about company’s product or services.
  • As the name suggests, it basically takes in, brief and precise explanation of what something is about.
  • It winds up the overall concept associated with the specific point.
  • The length of a favourable explainer video may vary somewhere between 30sec to 3 minutes.


Should I use explainer videos?

The answer is yes. There are so many reasons to use explainer videos for your website. 

  • Text content containing videos are preferred more than websites with only text content.
  • It is easy for our brain to recollect  and understand stuff when they are visualized through audio and video.
  • It is not difficult to create videos using Video Animation software and overall, they are inexpensive compared to professionally shot videos.
  • Making animated video require more skills than resources. It’s not difficult to produce a professional looking video with least resources. All you need is a good idea and a concept of delivering your thoughts.

Explainer videos have gained a lot of hike in recent years. The main reason for this might be people’s interest towards video and animated content and youtube. However, you can also find so many software to create animated videos online.



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Saurabh Tiwary

2 Comments To “Do I Really Need Explainer Video For My Website”

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    However nowadays, there are unpacking videos for almost any sort of classification you can possibly

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