Exploring Color Theory For An Outstanding Graphic Design

Saurabh Tiwary | 4th April 2016

Color Theory

It’s all about the magic of colors. Every designer is an artist in himself and creativity of making use of appropriate color brings a class to their graphics design. Color theory is a very influencing factor in every graphic design. Having a sound knowledge of color application and potential to generate beautiful mixes with intelligent color combination is what the need of every web design today. Let’s have a quick idea about the color theory.


Primary Colors

Human eye has the ability to perceive three colors namely, Magenta, Cyan and Yellow. These three colors are the fundamental colors, making use of which rest of the colors are produced. The amount of color intensity, brightness, shades etc. when used in varied proportion, produce a specific color. Apparently, some of the designers believe that Red, Blue and Yellow to be the part of primary colors.


RGB and Hex Values

RGB color combination is used to achieve a particular color requirement. It makes use of three colors Red, Green and Blue in multifarious form to attain a target color scheme.

It is used in the form #rgb(x, y, z) where x, y, and z are the shade intensity of red, blue and green colors.

Oodles Studio Logo



The hex color system converts each  color value to a hexadecimal system. For example

#000000 is black

– #ffffff is white

– #3b599b is the color of Facebook logo



Color Temperature

Colors also represent the feel of the design i.e. Cool or Warm. Based on the type of perceiving, every color has some significance. Colors that are brighter, in general, represent warm environment while those with light impact possess cooler feel. For example, the view of a cold place is slightly bluish compared to the sunny day being full of bright yellow colors. So, color temperature is of much significance in graphic design.


The Color Wheel

A color wheel or circle of colors is a visual representation of colors in an arranged order based on their chromatic relationship. A color wheel generally consists of 7 or 12 colors which also defines color hierarchy viz. Primary, Secondary and Tertiary. Primary colors consist of Red, Yellow and Blue while Secondary colors consist of Violet, Orange and Green. All other color combination falls under tertiary colors.


Primary Color schemes

A color combination strategy practiced by most of the designer is used for mixing of several color schemes from the color wheel to achieve a particular pattern. Some of the primary schemes are listed below:-


Monochrome-This color scheme consists of some tones, shades, and saturations of an uni-based color that are very cohesive,but the color might look monotonous.


Complementary-These color schemes are based on two different colors  from either side of the color wheel. This is useful in depicting designs with certain dissimilarities.


Analogous-This color scheme consists of three consecutive colors on the color wheel. As there are cohesive similarities, it is well-suited for creating unified designs design that are distinct from the monochrome schemes.


Triadic- In order to make use of the triadic color scheme, an equilateral triangle is drawn on the color wheel where three colors at the points of the triangle are selected. And as a result of this, a diverse and balanced color scheme is generated.


There is a lot more to explore in the world of colors. Be patient, we shall introduce you with so many ideas to bring new touch to your design ability in upcoming blogs. We at Oodles Studio contribute to achieving an up-to-date design with immense client requirements and versatile design services. Our designers are expert in designing websites, Mobile UIs etc. and can also serve you with all other similar designing requirements as well.


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Saurabh Tiwary

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