How to Find your Clients Pain Points

Bhuvan Verma | 28th September 2018

how might you know what their necessities, issues and torment focuses are?

You don’t have to guess. There is the place you can go to find out—and those places are the same places they go to get help.

Simply ask yourself: What does my optimal customer do when they require help? Where do they go, both on the web and off?

There are several resources available and trade association, industry publications, and conferences and events are the three main resource types you are most likely to find.

What Kinds of Pain Points to Address

Your clients suffer from different types of “pain,” so you are the one who has to decide on a wide range and how your design and marketing services can help to solve:

1. Basic Needs
The most common pain points are referred to as “needs” and are directly related to design. For example, no matter the niche or industry, an outdated website can cause the minor pain of embarrassment because it looks stale, thus all types of companies need to have an updated website.

2. Lack of Expertise/Specialty
Other pain points indicate are connected skill (or a deficiency in that department). Take a precedent, if an advertising executive for a budgetary administrations organization may not know any architects who have the information identified with the consistency issues which inalienable in money related administrations. You can speak to that lack of expertise and provide your knowledge as the solution to that problem If you have that knowledge of the financial services market.

3. Lack of Professionalism/Flakiness
Sometimes, the pain of the client is has nothing at all to do with design. A very common problem for this is flaky freelancers and designers who don’t follow through or, worst of all, miss deadlines.

Therefore, if you want to promote yourself as a designer who is efficient, reliable, good at time management, and obey timely delivery, then you will cure the most common pain, not to mention their hero.

Most importantly once you recognize what keeps your customers up around evening time, you should simply distinguish those torment focuses, address them in your self-advancement and present your administrations as the fix.

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Bhuvan Verma

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