Golden Ratio – Mathematical Key To Unlock Divine Proportion Of A Design

Ankur Kushwaha | 6th June 2018


What do The Parthenon and The Last Supper have in common with Apple and Pepsi?


The answer is Golden Ratio.

The Golden Ratio is a mathematical ratio.


It is commonly used to create natural looking and pleasing compositions, it fosters organic and natural looking compositions that are aesthetically pleasing to the eye. But what is the Golden Ratio and how can you use it to create your own designs?


Golden Ratio is related to the Fibonacci Sequence, It is also known as Golden Section,  Golden Mean, Divine Proportion and Greek letter Phi. When a line created into 2 parts divides the section into the larger part(a) and the smaller part (b), combining which the sum of (a)+(b)=1.618 is called Golden Ratio.


A bit calculative, just to bring your imagination down? No, it’s not!


Golden Ratio, when comes to aesthetic design, creates a sense of harmony and proportion. When applied to design it gives the tremendous sense of art and different visual perception which is unique in its own way.


It is not of today that Golden Ratio has created such phenomenon as it has been acknowledged for decades from Giza Pyramid to God’s creation of Adam on the ceiling of the Sistine Chapel. Our own human body follows the same mathematical ratio.


In Fact, it can be said that our brain is wired to prefer objects which are based on Golden Ratio as subconsciously we only get attracted towards those things. All the natural forms of hurricane, flowers, seashells etc. are based on Golden Ratio which is why they look so appealing.


You can use Golden Ratio to design better in many ways. The tweaks may be subtle in nature, but that can create enough difference to level the design from good to awesome, which will be visible to beholder subconsciously.


“The power of the golden section is to create harmony which rises from its remarkable capacity to join different parts of a complete so that each entity preserves its own roots and yet blends into the superior pattern of a single whole.”


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Ankur Kushwaha

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