Google AMP- A Reply To Facebook Instant Article

Saurabh Tiwary | 21st October 2016

You might have come across the Facebook Instant articles. It is a new approach that aims to keep hold of users within the app environment instead of redirecting them to the actual website. It offers  much better reading experience and faster page rendering that takes the mobile UX design to the new level. Facebook claims instant article to be almost 10 times faster than the opening of an external website link. Google has recently released the Accelerated Mobile Pages (Google AMP) to display pages in the search engine results that can help business websites to get most out of their design.

Google Amp

What Is Google AMP?

It is an open source project that aims to speed up the mobile web rendering experience. AMP is a combined effort of WordPress and Google.


With the help of free AMP plugin, you can create AMP pages instantly for a WordPress website just by installing it from the directory.


The prime objective of AMP is to increase the page speed exponentially by means of a lightweight template which is optimized for achieving the speed. Depending on the internet connectivity, it can instantly open the web pages that feels like the content is lightning fast.


However, the motive of AMP is not to replace the responsive design or automatically loading of an AMP version when it is visited from a mobile device. Instead, they are administered by AMP consumer platforms such as Twitter and Google Search.


To get more technical information about AMP, you can visit


Should You Employ AMP On Your WordPress Website?

Although AMP is the latest SEO option, publishers have been too slow in implementing AMP on their sites for mobile based UX applications. There might be a number of reasons for this.


First of all, with free plugins, AMP implementation might look like an easy task. But in reality, it’s not as easy as it seems. The fact is, when you install the free AMP plugin on a site, you might receive so many AMP errors in the Google Search Console account.


In order to fix those issues and improve the design, you will need to customize the AMP template. For errors and customizing the template, you need to install Glue for Yoast SEO & AMP plugin.


Secondly, AMP needs get rid of a lot of dynamic elements that can slow down the loading of the website and other elements such as comment boxes, forms and interstitial elements like pop-ups etc. While discarding off those elements for AMP might be beneficial, however, it can have a gradual impact on your business website design application.


Advantages Of AMP

Although AMP has not yet been officially regarded as SEO boosting factor, however, business organisations with AMP-based website design have started to get improvement in their CTRs.


User Experience is the prime objective of any website design. It ensures more people visiting your website and as a result, more traffic drives to the site. Since AMP helps boost the User Experience to a greater extent, it helps drive more traffic to your website. Some major advantages of AMP are:


  • Enhanced User Experience With Instant Page Loading
  • Minimized Page Abandonment Rate through faster rendering of web pages
  • High Impressions And Click Through Rates In Search Engines

Also Read, 6 Mobile UX Principles For Flawless App Design


Google AMP in association with WordPress is a great approach for providing ultimate mobile UX design services. It is a mix of web design and development applications. The modern design process is likely to get influenced a lot through AMP applications where low bandwidth still affects large masses restricting them from best of the web surfing experiences.

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Saurabh Tiwary

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