How Should You Design The Landing Page of Your Website?
Saurabh Tiwary | 12th May 2016
One of the top reasons why a number of marketing websites fail to perform is the improper design of their landing page. A Landing Page is that page of the website where you send the traffic in order to make certain action or result. A well-designed landing page can do wonders in the conversion rates.
How Important Is A Landing Page?
Most of the websites on the web are flooded with a lot of information. Perhaps, in many cases, it becomes quite essential to put a large amount of information on the website. But at the same time, if it is inappropriately structured with too many buttons, links, title and pictures, the end user might fail to use the Call To Action.
It has been noted that generally, a user spends 5 seconds on a website to decide whether to stay on it or get away from it. From designer’s point of view, the best way to utilize these five seconds is by using a clear and concise headline that is completely related to your ad message.
Focus On Call To Action
This should be the target of every Landing Page Design. Put a clear and simple message on your landing page avoiding any unnecessary items. Adding some extra piece of information would distract users from the CTA. Few ideas for CTA design are:-
- Good copy increases conversions
- The positioning of the CTA buttons also matters
- Make use of contrasting colors
- Design bold, but avoid over-size
- Avoid any sort of alternative action
- The Action To The Call should look simple
Landing Page Design Tips
Creating a Landing Page may seem like an easy task. But, it’s more than just following the basic design principles. There are a number of factors that can influence the landing page design of your website. But here, I list four most effective rules for Landing Page Design.
- Do Not Complicate Your Layout Design:- It has been often seen that designers make use of graphical content on their landing page to make it look prettier. But keep in mind that visitors on your website are of different age groups and everybody has different taste in terms of graphics. So, remove any unnecessary stuff from the page. The visitor should only come across the Call To Action and the product information.
- Avoid Interfering The User Experience:- Do not provide pop-ups or any additional dialogue boxes. It can adversely affect the website usability. Such practices would only add to the degrading of the website’s reputation.
- Focus On Headline:- Headline acts as a masterpiece while designing a Landing Page. Use simple and concise message to make it clear who you are.
- Present Social Proof:- More or less, social proof is all about the authenticity of the website and its products to the user. You need to provide any information that you think will make user trust what you tell them. Like, your website review, the number of user etc.
Landing Page is the most crucial part of a website that helps target your user. So, every care should be taken to get most out of your website by putting efforts to enhance the design of the landing page.
Oodles Studio specializes in designing websites for e-commerce companies. Since online shopping is the most preferred source of buying products, we take every care in creating well-designed landing pages that can serve merchants by allowing them to list a large number of products on their website.
Amazing! Its in fact remarkable paragraph, I have got much clear idea concerning from this piece
of writing.
I get pleasure from, cause I found exactly what I was having a look for.
You have ended my four day lengthy hunt! God Bless
you man. Have a nice day. Bye
I am really loving the theme/design of your blog. Do you ever run into any browser compatibility issues?
A handful of my blog visitors have complained about
my site not operating correctly in Explorer but looks
great in Opera. Do you have any ideas to help fix this problem?
hello!,I love your writing very so much! share we keep in touch more
about your article on AOL? I need an expert on this space to solve
my problem. Maybe that’s you! Having a look ahead to look you.
First off I would like to say wonderful blog! I had a quick question which I’d
like to ask if you do not mind. I was curious to find out how
you center yourself and clear your thoughts before
writing. I’ve had trouble clearing my thoughts in getting my ideas out.
I do enjoy writing but it just seems like the first 10 to 15 minutes are usually wasted simply just trying to figure out how to begin. Any suggestions
or hints? Many thanks!
You really make it appear really easy together with your presentation but I to find this matter to be actually one
thing that I feel I’d never understand. It kind of feels too complicated
and extremely broad for me. I am having a look forward on your next post,
I’ll attempt to get the hang of it!
Thank You Juliann.. Keep Visiting http://www.oodlestudio.com/blogs for more informative blogs.
Your method of describing everything in this paragraph is in fact nice, all be capable
of easily understand it, Thanks a lot.
Thank You Anya.. Keep Visiting http://www.oodlestudio.com/blogs for more interesting blogs on designing.
What’s ᥙp to every body, it’ѕ my first pay a visit ⲟf this weblog; tһiѕ
blog consists ߋf awesome ɑnd in fact fine material in suppor of visitors.
Hey! I just wanted to ask if you ever have any problems with hackers?
My last blog (wordpress) was hacked and I ended up losing a few months of hard work due to no
backup. Do you have any solutions to protect against hackers?
wonderful put up, very informative. I’m wondering why the opposite experts of this sector don’t notice this.
You should proceed your writing. I am confident, you have a huge readers’ base already!
Hello it’s me, I am also visiting this website regularly, this web
site is really good and the viewers are really sharing fastidious thoughts.
Glad To Know That Lawrence, Keep Visiting http://www.oodlesstudio.com/blogs for other interesting blogs.
Because of this, our company made a hack particular for Hay Day
to make your time taking part in it simpler and more
interesting and to beat all of its data.
I am regular visitor, how are you everybody? This article posted at this web site is genuinely
pleasant.
Thank You Austin..Glad to know that…keep visiting http://www.oodlestudio.com/blogs for more informative blogs
I am sure this article has touched all the internet visitors, its really really pleasant article on building up new web
site.
Yes! Finally someone writes about garcinia cambogia labrada reviews.
I’m very pleased to find this site. I want to to thank you for your time for this wonderful read!!
I definitely loved every bit of it and i also have you
saved as a favorite to check out new stuff in your blog.
hi!,I really like your writing so so much! percentage we communicate more approximately your post on AOL?
I need a specialist in this house to solve my problem.
Maybe that’s you! Having a look ahead to see you.
Great article! This is the type of info that are meant to be shared around
the net. Disgrace on the search engines for now not positioning this post upper!
Come on over and discuss with my web site . Thanks =)
Thank You Aline. Keep visiting our blog http://www.oodlesstudio.com/blogs for more interesting blogs
My family members every time say that I
aam killing my time here at net, however I know
I am getting familiarity daily by reading thes good articles.
I’m extremely impressed with your writing skills as well
as with the structure to your blog. Is this a paid theme
or did you modify it yourself? Either way keep up the excellent high quality writing, it’s
rare to see a nice weblog like this one these days..
These are in fact great ideas in about blogging.
You have touched some pleasant factors here. Any way keep up wrinting.
Very nice article, exactly what I needed.
Lovely just what I was looking for. Thanks to the author for taking his
time on this one.