Designing a commercial website is all about achieving your marketing goals. Moreover, it is about driving users to explore your website and remain engaged. A number of practices are followed while bringing out a versatile website for your business needs. Among various components involved viz. navigation, UI, or color application; the ultimate goal is to design an interactive contact page.
In this article, you will be able to walk through some of the master tips that will help you create a flawless contact page for your site.
The purpose of designing a contact page is not only to place your contact number or e-mail id. If it was just for the information to communicate, I could have not written this article. In fact, the scope of designing these pages are beyond our anticipations. We often regard such sections purposeless and do not give the importance that it demands.
Carefully designed contact pages can influence a customer’s impression of the brand providing a room for quick discussion and feedback. Such freedoms are important for the enhanced user experience as it lets them feel heard and appreciated.
Your page must be functional. A functional page means no broken links or crowded content on the page. Apart from this, make sure no important information is missing. Even though you think your page meets these requirements, double check the functionality issues of your design. If you are not sure whether the font used for contact number is legitimate or need any further enhancement, seek the user’s feedback to conclude what they like and what they don’t. Sometimes, your contact page might look pretty on the desktop, but can have poor visual in the mobile UX. So, consider both types of displays.
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We are very well aware of the importance of contact pages for business needs. While the contact page is not the most important part of your design, it is essential to be seamlessly designed. An out of the box design approach such as the minimalist design is very effective in designing “contact us” page.
It is important to note that no user would like to fill long stretched out forms to set up any communication. So, even though you need to add customer information to your database, make sure your form does not contain more than 3-4 form-fields.
You can refer to this article for ideas on designing forms
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Be careful while you write your contact page content as the long story won’t work. Instead write it in more creative manner to boost the engagement. Sometimes, use of specific slang or proverbs can help you win the game.
Google Maps can help your customer locate you geographically. This is very useful when they need to meet you as in person to discuss their needs. Google Map is one of the best ways to help users navigate to any place. Having maps embedded on your contact page is a great way to instantly help your clients reach to you.
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