Effective Ways To a Perfect Product Design Strategy

Ashutosh Chandra | 8th July 2020

Product design is a crucial part of product management. It is one of the most important aspects when it comes to brand reputation and communication. Businesses need to invest in high-quality product design to achieve profit through a product. A great product design has the power to enhance your brand’s standard.

Any product can capture the market with its perfect design and right marketing strategy. In this blog, we will understand the intricacies of what differentiates a good product from a bad one. Also, we will look at how we can create a perfect product design strategy. So, let’s begin.


Strategize a Successful Product Design

Product design strategy is a critical element of business strategy. Only an efficient product design can assist businesses in meeting the needs of their customer’s demand for new and varied products. The main focus of a product design strategy is to increase the market shares and overall profitability of the company. It can do so by designing a successful product. To enhance the reach of your product design strategy, implement these strategic and marketing-oriented steps:

Also, Read | Why Product Thinking Is A Big Thing In UX Design



Research about your competitors and their approach while thinking of developing a design for your product. Study how your competitors are designing similar products that you are going to work on. Focus on the end product that we want to build. Plan out the essential steps for getting to the exact specifications that we had visualized at the beginning.

Make sure to include these essential tasks at the beginning of your product design journey:



  • Research


Build a team specifically for the research purpose. Study the common and the extraordinary features that define the design elements of the product. Perform market research to identify your competitors.

  • Study the Design

It is important to understand the products of your competitors. At the same time, it’s also essential to understand your prominent customer demands and requirements in the design process. Allocate time for studying the research results and exploring design ideas based on them.


  • Innovate


Give immense importance to the creative and innovative ideas during the design conceptualization of your product. The innovative ideas during the design process assists in defining a specific yet vast market space for the product.




After we have inculcated the innovative ideas based on the research, the next step is to begin working on the design. Designing a product according to your ideas often requires external guidance. An interesting way to develop expertise in the realm of the design process and product development involves opting for UX consulting services to get expert advice.

Always ensure to take the following points into consideration while your product is in the design phase:

Ensure User-Orientation

It is essential to create a product that satisfies your target customer’s requirements. Ensure to use the research data to include user prospects in the design.


Involve the Product management Team

The product management team verifies the design and its implementation from the market’s perspective. It’s better if the design is cost-effective and market competitive simultaneously.


Impose Market Aspect

It is important to focus on the user requirements and user-friendliness while designing a product. When we infuse both of them with innovation, the product design becomes capable of selling itself. Thus, it is essential to encase aspects that will assist in the marketing of a product during the designing process.



It is essential to focus on integrating creative and innovative ideas while building your product design. But at the same time, it is a must to consider the cost factor. It is a right way to initially implement the finalized design on a prototype or a sample. Building a product sample and testing it gives a definitive insight into your product status. While it is cost-effective to perform tests on the samples, it also creates room for further modifications whenever there’s a requirement.


  • Create a Prototype


Implement the finalized design on a prototype. Creating a prototype gives an idea of the time and effort that we require for perfecting the product.


  • Test


After the product’s design and development cycle, it is essential to verify whether the implementation was successful according to the specified requirements or not. Testing your final product samples also assists to discover any design flaws we missed during the build.


  • Analyze


Study the test result and rectify the discovered errors. After fixing the errors, do a re-test to ensure that the product is finally ready for mass production. It is good to go once all the test results turn positive.


Related How To Build A Design System


Launching is the first step towards product sales. At this point, the separate decisions that define the product management process are put to the test. Higher sales are the result of a well-planned launch and the implementation of an effective marketing strategy. Executing a wisely planned marketing campaign is essential to accurately attract your target customers.


  • Plan

Contemplate the basic details of the launch such as launch date, platform, and the goals of the first day of launch. Ensure to garner your entire organizations’ support and participation.


  • Execute

Initiate a well-planned launch with the assistance of an effective marketing strategy. The aim of the product launch should be to create a highly specific market space for your product.


  • Advertise

Create a strong and compelling marketing content for your product. Boost your product’s reach with energetic advertisements implementing multiple digital marketing strategies.


It is challenging for businesses to craft a product design that sustains in the market in the long run. Also, most of the time, it’s very difficult to bring enough profits. Businesses are not able to focus on them single-handedly.

To overcome those product design challenges, businesses can seek the expertise of product consultants from a product design agency. They can hire agencies offering design consulting services for comprehensive solutions for their product to spread across the market rapidly.

About Author


Ashutosh Chandra

Ashutosh is a blogger and technical writer at Oodles, who covers topics ranging from Branding, UI/UX design, Graphic design to other design and technology-related matters.

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