The first-ever launch of a multi-page website occurred in 1991. Web technologies and the quality of website design services have evolved significantly since then. Recently, single page websites have become popular due to the several advantages they offer from a user experience and SEO perspective. A single page website (SPW) can feature attractive effects like parallax and on-scroll animation to effectively engage visitors.
This blog post explores a range of responsive design techniques for building single page websites that attract effective user engagement.
Unlike a comprehensive multi-page website, one-page websites display all content in a single-page format. Visitors can simply scroll down or use a navigation bar to explore the website. An SPW is characterized by minimum content and low impact on bandwidth as compared to multi-page websites. It typically features multiple sections with each section focussing on a distinctive aspect of the product or brand.
Freelance designers and artists commonly use SPWs to showcase their work online. Digital businesses that sell a single product or service also opt for SPWs to meet their online requirements. A modern approach in UX design services is to use SPWs as pre-launch websites for creating a buzz. Also, SPWs are suitable for mobile viewing, which augments customer outreach efforts.
The more the content of a website, the more (or rather worse) is the loading time. SPWs have a lower page load time leading to reduced bounce rates, greater traffic, and higher conversion rates.
Although the creative elements of SPWs enhance its visual appeal, minimum content becomes a hindrance in its optimization. However, SEO experts suggest, even SPWs, if relevant, can be easily optimized to rank higher in search results. It is important to maintain a logical keyword density among the sections of SPWs. Each section can also use separate H1 tags to increase keyword optimization.
Scrolling is a ‘by-default’ attribute of SPWs. Thus, auto-scrolling navigation can be used to enable smooth and swift user navigation as well as experience. Auto-scrolling links are displayed as section names such as ‘about us, ‘contact’ etc. on the top right corner of the website. It is a significant design element that provides users an overview of the entire website’s content.
Designers may include vertical navigation that appears on hover or with small dots on either side of the design. The interaction should be rapid to maintain quality user experience. Google mail is the best example for understanding the correct use and placement of vertical navigation.
Animation is the most recent and dynamic design element for websites. Users encounter visual patterns or characters in motion as they scroll through the website. The entertainment or cosmetic industry businesses are most likely to use lively and interactive attributes of animation design.
It is a design trend that has emerged as a widely adopted technique among modern-day UX design services. The effect separates the screen’s surface content from its background. As a user scrolls down, the background of the website moves with a different pace and style compared to the content. Multiple resources such as WordPress templates, Stellar.js, and Skrollr are available online to build an impressive parallax single page design.
All the above design techniques can also be readily provided with mobile app UI UX design services. Consequently, the decision of opting for a single page website is based on a brand’s utility span and its business model. E-commerce giants like Amazon, corporates such as IBM, Microsoft, often fail to create a single page set-up. Therefore, UX designers must conduct in-depth research on the objectives and target audience of the business while providing responsive web design services. It is critical to understand the potential of digital businesses to choose between a single or multi-page website.
Oodles Studio provides website designing services for multiple industry businesses. Our UX design team is adept at building responsive websites, mobile sites and mobile applications including parallax and hybrid sites. Talk to our design team to build interactive and sustainable website designs.