Strategies to Increase Mobile Conversions With Category Page Design
Ashutosh Chandra | 21st July 2020
The latest research says that e-commerce category pages have higher click-through rates in search than individual category pages. So, check out if your e-commerce website is struggling to attract shoppers and convert them. Their category pages and especially those on mobile might be in need of a redesign. Also, the product category pages, according to research, outperform product pages in terms of ranking keywords and traffic.
So, in this blog, we will look at some effective strategies for designing mobile e-commerce category pages that get more search visits. So, let’s begin.
Effective Ways of Designing Ecommerce Category Pages For Mobile:
Only Include Essential Elements On The Page
When designing ecommerce category pages for mobile, ensure to more or less aim for:
ecommerce-category-page-design-for-mobile
Source: created with Wireframe.cc
The elements we need to include above the fold are:
- The navigation bar (it can disappear upon scrolling or stick to the top of the page),
- A descriptive category page title,
- The total number of products in the category,
- Filter options,
- Sort settings,
- At least one or two matching products.
Also, Read | Effective UX Strategies For Crafting Human-Centred Instructional Experiences
Show The Most Convincing Product Details
As we can see, we don’t have a lot of room on these mobile e-commerce category pages. So, making it painless for what shoppers are looking for when they land on the matching product results.
Also include these details with each product listing:
- A crystal-clear and attractive product image,
- The product name
- The price
- The star rating and the number of reviews.
- Rating/reviews, if your site is new and we don’t want a lack of reviews to turn people off.
As for adding other elements to the product listings, be careful with this. If it doesn’t add any value, leave it out. If in doubt, start with the bare minimum. Then, use A/B testing to confirm whether or not other details improve click-through and conversion rates.
You might also be interested in – Choosing A Suitable Mobile App Design For Your Business
Manage Your Mobile Category Page Sizes
While designing ecommerce category pages, be careful about page sizes because:
- With as many images and data that appear on these kinds of pages, it can severely hurt loading times.
- The more products we display at once, the more analysis paralysis our shoppers will experience.
So, the first thing to do is create a limit on how long the page can get. It seems tempting to use an infinite scroll or an auto-load, revealing more product images as visitors scroll down the page. But It’s better if we use pagination links for performance. One last thing to think about is that, don’t assume that your default sorting method is what all customers automatically prefer. As we know, consumers have other things they’re concerned about when shopping for things online. Affordability is one of them, so sorting by “Price Low to High” might make more sense. Also, almost all shoppers look for reviews and ratings, so “Top-Rated” might be their preferred sorting method.
Provide users with more comprehensive filtering options by using your own product categories and tags. After all, if that data assists to better organize and sell your inventory, it should do the same for your customers.
This isn’t just beneficial in terms of user-friendliness either (though that’s a big part of it). By empowering shoppers to consider creating smaller lists of products enables them to speed up their shopping experience. It is because it eliminates options and improves the page loading time.
Conclusion
To conclude, be mindful of your way of designing the mobile e-commerce category pages. These pages enjoy higher click-through rates and visits from search engines than individual product pages. But bad design choices will make your website the exception to the rule. Contact Oodles UX design services for more assistance.
