You just created a new website and typed the URL on your mobile phone. However, you find that it takes bit more time to load than the average loading time. Still, you are okay with it considering yourself to be temporarily on a 2G network. But wait! This may not always be true. Sometimes, several other factors can also influence the loading speed of your website. So, your website must be optimized in order to get most out of it. Indeed, there are vast tools that can be used to speed up your website. However, we discuss here the basic tools that are easy to implement and can bring you the surprising results.
So, let us take a quick look at few must-do tasks while optimising your website.
Google’s own website optimization tool is very useful for beginners. It can test any element that exist as HTML code on a page including calls to action, fonts, headlines, a point of action assurances, product copy, product images, product reviews, and forms. It can also be used at multiple stages in the conversion funnel. These are:
Browser caching stores cached versions of static resources. This speeds up page speed to a great extent and reduces server lag. To enable caching, you need to add the caching code to your .htaccess file. You can also use cache plugin for your convenience.
Another factor that can have an impact on speed is the type of server that is being used for hosting. Inexpensive servers can run your websites but it may lack quality and hence cost you with increased page loading time.
Image size has a huge impact on web page loading. Hence, it’s very crucial to take care of images. A good idea is to avoid PNG and comparatively high-resolution images and use JPEG formats. There are a number of online image compression tools that compresses and at the same time maintain the quality of image.
DNS lookups also take some time to look up the IP address for a hostname. The browser cannot do anything until the lookup is complete. Reducing the number of unique hostnames may also increase response time.
So, that is all about some primary optimisation techniques. When you are done with it, you can look forward to other optimising alternatives.