Today I am going to share something that is both a gratifying component of graphic design and a timeless art: Typography Rules. Despite how experienced designer you have become, it is always beneficial to get to know about the typography rules. Also being a designer it’s your responsibility to know about the detailed facts of typography. And once you know the rules, you’ll be aware of how you structure and use typography in your designs.
Let’s get started!
1. Learn Basics:
It is the foremost step for effective typography. To get a better grip on basics of typography, one should spend time studying and learn a bit about art.
2. Know about Kerning:
Basically, Kerning refers to the amount of space available between two letters (or other characters) & the process of balancing the space between letters in a font, to avoid awkward gaps between the letters and improve clarity, Neatness, readability.
3. Aware of Font Communication:
Selection of fonts is never an unpredictable process. Simply by exploring your font library to find a font that you like rarely produce an effective result.
4. Do Correct Alignment:
Alignment is one of the most important concepts of typography. At the beginning stage, many designers center alignment and justified, which makes the copy hard to read. Left Alignment is the best kind of alignment because any text starting from left is easily readable.
5. Work with Grids:
working with grids in designs make sure that every little thing is placed in logical and visual manner.
It is not necessary to use grids every time while creating something. However, it will benefit you if you understand why grids are used, particularly if typography is involved.
6. Choose a Good Secondary Font:
The pairing of font plays an important role in the readability of your design. If you have a heading and a subheading, then two different types of fonts are used that compliment each other to establish visual hierarchy. Font pairing is done to avoid two contradictory fonts or two very similar fonts where you can barely see a distinction. The second font must be as capable as the primary font without losing the overall quality.