UX research and design services commence with the listing of user scenarios. Identification of the target audience’s motivation, their behavior flow, needs, and challenges is essential for establishing a brand’s online presence. This blog post explores how we can build and use user scenarios to make digital products that attract significant user engagement.
User Scenarios are stories or narratives that demonstrate why and how users will interact with digital products or services. The primary objective of user scenarios is to accurately map user requirements with a digital product. Every user scenario captures a user’s journey for availing a product’s value proposition. User research consultants can also create multiple scenarios around independent features of a single web interface.
A key aspect of user scenarios is that they capture the user’s perspective without listing product features. It is, therefore, critical for UX research consultants to not regard user scenarios as use cases while delivering UX research and design services.
User scenarios are derived from user personas which are the primary deliverables of UX consulting services. It is also the reason why user scenarios are also popularly termed as “persona-based scenarios”. The impact analysis of digital products on user behavior depends on building scenarios around user personas. It enables designers and decision makers to experience a product or service from the users’ perspective.
The following elements are essential for framing user scenarios –
An example of a typical User Scenario should be based on a Look | Think | Act model. It can be framed both in the form of text and images. However, the crux of every user scenario should emphasize on-
“When …….. I want to …….. so I can …….” solely through a user’s perspective.
User scenarios are thus an effective design tool that illustrates a user’s journey through the digital product to make the end design interactive and responsive.
The UX experts at Oodles Studio conduct in-depth research of the target audience to deliver actionable user personas and scenarios. Connect with our team of researchers to accelerate the formulation of effective design strategies for your digital business.