How To Choose A Website Image?

Saurabh Tiwary | 24th October 2016

When it comes to the website design or development, one of the major concerns that designers or companies go through is the use of images on their website. No doubt images are the powerful tools to present the content of a website in the form graphics, to make a design look more practical and usable. The more clear picture you draw, the more convenient it becomes for a user to interpret your design and understand your products. In this article, I will be providing you with some of the ultimate ideas for using the website image.

Website Image

Copyright Issues Associated With Images

When you are starting with your website, you need your text content to be accompanied by beautiful images that are relatable to the information you provide. There are various sources you can look through for obtaining images for your website. One of the popular means is through search engine via image search.


Although search engines can be your one-stop destination to discover images, however, you need to be careful while using one of them. Most of the images that you find in the search results are not free to use. They are often a part of some other websites that have actually own the images and search engine crawlers finds one of them through their alt tags.


What you can do:

  • Modify your search and find those images that are free to use.
  • Alternatively, you can look for rights and filter “labelled for reuse” images.
  • Apart from this, you can search only for icons in the Google images that are suitable for you needs. Such icons are free to be used and you don’t need to worry about copyright infringements.
  • In case you do not find a suitable image for your content, you need to buy images from image sellers on the web. A large number of images on vast topics can be easily found via online sellers at different prices.
  • Apart from this, you can make use of free icons available on the web and use it in your branding template to create beautiful mixes as per your requirement.


The Type Of Website Image

If you are starting out, it might not be possible to shoot images unless you are designing for a big firm that are capable of investing thousands of bucks in professional photography. In such case, you need to have sound knowledge of image editing tools such as Adobe Photoshop or Sketch to create professional images.

Adobe Photoshop is so far one of the best known image editing softwares that has a wide number of applications in creating a range of graphic design projects. The common types of images that graphics designers use on their websites are:

  • Photographed Image
  • Icons
  • Motion Graphics Patterns
  • Artistic Images

While the application of this type of images totally depends on the website type, use of motion graphic is highly recommended if you are not sure what type of image is suitable for your website.

Important Read, Image Optimization-A Key Element while Designing for Mobile and Web

In the current days of UX designing, for mobiles and website image, the trend goes behind minimalist approach where little is better. While hero images and carousels are filling up home pages, a large number of web designers are implementing material design approaches. Unlike images or logos used 5 years ago, most of the websites are seen to have redesigned through material design principles. So, it is a great idea to make use of this trend to get most out of your images.

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Saurabh Tiwary

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