Website Usability testing can be a challenging task before the accomplishment of a design project. The procedures might vary depending on the preset budget and your goals. Usability is often a prime concern for the clients as it ensures the effectiveness of every website component and the website CTR.
In general terms, we define the usability as the ease of accessing the website’s content and serving the purpose of the website or web-product.
Usability Testing is a technique where a number of users associated with a particular product are asked to perform several tasks. This is an approach to evaluate the ‘ease of access” of the product. Few main factors that determine the usability are the time taken to execute a task and the product’s overall performance etc.
While usability is a prime need, it is crucial to perform the usability test cautiously. Let’s take a look at some of the most effective ways that help perform the website design usability test.
Usability-Lab Studies: During this process, all the participants visit the lab along with an observer and are provided with certain scenarios that result into the implementation of certain interests and anticipate some features to be added within the product or service.
Participatory Design: In this test procedure, every participant is provided with some design components or other creative materials to exhibit their ideal experience in a more specific way. It examines the aspects that matter to them the most citing the reasons.
Usability Interviews: The person associated with the usability testing meet up with every participant and share an individual opinion on how to improve the experience.
Ethnographic Field Study: This process involves meeting up with the target audience and discuss whether they find any component complex or face any difficulty using the product.
Eyetracking: This is the process where the product is installed on a device and the process is consistently monitored through different user interaction phases. It helps to identify the user behavior while interacting with the websites or applications.
Usability Benchmarking: Certain measures to keep track of the performance of the accomplished product and these are used to carry out predefined usability studies comprising of a number of participants.
A/B testing: This might be the final testing process for a number of usability tests. A/B testing is a live multivariate testing phase. This is a scientific approach effective in testing different versions of the design website wherein you can ask random groups of users to interact with designs and analyze the effect of these assignments on their behavior.