What is Design Thinking and its Phases

Shikha Bisht | 3rd October 2019

What is Design Thinking?

Design thinking is a UX Process. It is a way of thinking about solving problems, creating products for business reasons, thinking about solving real users needs, understanding the problems.


A process that utilizes empathetic, creative, innovative, and analytical skills to provide solutions to an established and understood problems. Being an one of the professional user research consultants, you should know about this process.


1- This process always keeps the end user in mind it means to create its for solutions.

2- Innovation the process is a cycle that can be repeated, an effective and efficient solutions is been produced.


The method of design thinking melds and end-user focus with multidisciplinary collaboration and iterative improvement and is a powerful tool for achieving desirable,user friendly,and economically viable design solutions and innovative products and services.



Design Thinking’s Phases


 The design thinking process involved five phases:


Empathize-Understand the problems 

This process allows you to gain an empathetic understanding of the problem you’re trying to solve, typically through user research,defining long term goals of the organization.


Define –analyse, interpret and plan

In this stage, combine all your research and observe where your users problems exist. The define part of the process should not be taken lightly as its essential to providing focus and clarity to your project as a whole. consider the scope, focus on your data and get set to define the problem you are eager to solve! 


Ideate – Imagine, research

The goal of this phase is to generate ideas that will help solve the problem identified in the define phase. Ultimately, you want to maximize your time so that you have plenty of ideas to choose from and end up with one amazing ideas.


Prototype – Apply creativity to create

Prototyping is building out an early version of your design, sort of like a rough draft. It doesn’t have to be fully functional, but it should showcase your target main ideas, direction and experience. It should reveal areas of improvement  and generate additional ideas. It should give you a feel for the ease or difficulty of the technical development. Prototyping should strengthen communication and connection with clients.


Test – Review and revise

Designers can then choose to return to previous stages in the process to make further iterations, alterations and refinements to rule out alternative solutions. Test phase with more insight on learner usability, a grasp on whether the problem can be solved using this learning strategy. 

It is important to note that the five phases, stages, or modes are not always sequential. 


Design Thinking or ‘Outside the Box’ Thinking

 As a designers are attempting to develop new ways of thinking that do not abide by the dominant or more common problem-solving methods.

 At the heart of Design Thinking lies also the interest and ability to ask significant questions and challenging assumptions.

The design process often involves a number of different groups of people in different departments for this reason, developing, categorizing, and organizing ideas and problem solutions can be difficult. 


Design Thinking is an Iterative and Non-linear Process


It helps us determine the parameters of the problem, enable us to redefine the problem, and, perhaps most importantly. 



It is a way to solve problems with a human centered mindset, helping them achieve their goals with ease and more than that make them feel delightful while doing so.The process that will help you create a go-to learning design recipe that will keep your learners coming back for more!


About Author


Shikha Bisht

I am a UX/UI Designer with 1.3 years of experience. I have done a Master of Computer Application. I have identified and resolved flaws, and focused on conducting user research and analysis, and proposed new ideas on how the user experience could be improved. My Hobbies are Travelling and Listening to Music.

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