White space, by hearing this term your mind might jump to white empty sidebars in which the content is sandwiched in the center.
The white space is also known as negative space. This also refers to the empty area around the images or elements on the page in addition to the spacing between letters in the title and text.
The white space is essential to the design of every site. If it’s done properly, it gives the site a more polished look without sacrificing too much precious screen estate.
Online attention-grabbing strategy, it could be a matter of debate. but the thing is what grabs no attention- nothing. That’s why it makes white space an effective method of driving attention because it is used to draw attention to the point of “Interest” faster.
The key principle is: empty space around the key object makes the user focuses on the key object and hence no distracting elements or clutter around it.
How does user know the difference between a logo and homepage splash of the website? The common thing that comes to mind is the size of the element. But from a designer’s point of view, is the size of the empty space surrounding the element.
Higher priority elements have more empty space around them and it makes them pop out and grab the user’s attention.
By implementing this hierarchy, utilizing white space the design will exhibit a smooth visual flow that does not leave a space for ambiguity. The viewer gets the idea of what’s important and where to go next.
Last but not the least, White space is the backbone of text readability. You wouldn’t be able to read through the text if every text was all crammed together with least spacing. Having too little white space makes the text hard to read. And also, leaving too much space in addition to risking the text looking disjointed.