5 Ways to Measure the Quality of Your Website Design

Ashutosh Chandra | 20th August 2020

So many people discuss about a “good” website design. But what exactly a “good” web design consists of? How can someone tell if your web design is working, for instance? And what exactly we need to look for in a good website design? If we don’t have a clear and concise metrics for measuring the quality of website design, it’s hard to recognize it. Some of the top custom web designing services can assist in building and measuring a great website.

In this blog post, we will look at the 5 critical aspects of a strong and good quality website design. Also, we will look at the questions we need to ask while measuring our website design. So, let’s begin.

5 Critical Aspects of a Strong and Good Quality Website Design:

1. Strategy




Strategy is the most crucial aspect of an excellent website design. We can’t call a website successful if it doesn’t achieve what your business needs. So begin by analyzing if new visitors get a clear sense of your offerings when they arrive at your site? Does your website design direct visitors to do what you want them to do? If the answers are not satisfying, your design is not as good as it could be. Go through these questions for evaluating the effectiveness of the strategy in your website design:


  • What is your business domain, and does it reflect on your website?
  • What is the purpose of this website, and if the design accomplishes it?
  • Who is your target audience, and how does the website design take them into consideration?
  • What roles do you have for your audience?  Is the design encouraging that action?

Define your brand and set specific website goals. Then align your design accordingly. When your website has a clear strategy, it’s much more likely to succeed.


Also, Read | 4 Key Principles Of Web Design

2. Usability


Usability takes into consideration, all the practical aspects of what goes into a good website design, such as speed, user-friendliness, security, technical details like sitemaps, etc. Most of these details aren’t visually apparent. We don’t see a website’s security after typing in its URL. Usability can either make or break a working website. If visitors can’t find what they are looking for because of poor navigation, they will leave. If pages have a high loading time, both search engines and visitors will notice. Go through these questions to see how usable your site is:


  • How much time does it take for your pages to load? Will your visitors get bored waiting? How easy is it to find information?
  • Is there a search button for visitors?
  • Do all the links work?
  • Does the site work in different browsers?
  • Does your site work on mobile devices?
  • If your website asks for customer’s personal details for billing options, is customer information secure? Have we communicated this to the readers?

Consider all the ways to make your site as usable as possible. Go to your website considering yourself a visitor and try finding any information. What’s more, go the extra mile in terms of security and always protect customers’ personal data.

3. Style


Web design style

Beauty may be subjective, but there are certain aesthetic principles to guide your website design. Best designs align with their brands, create positive impressions for visitors, be clean, and complement the content they’re communicating. Go through these questions to test the effectiveness of your website’s aesthetic:


  • Does the style of your website align with your brand in terms of colors, feel, graphics, etc?
  • Is the style consistent throughout the website?
  • Will the style suit your target audience?
  • Does your website give an orderly or a messy look? Sparse or crowded look? Playful or formal look? 
  • How does that look align with your goals?

Eliminate any stylistic choices that contradict your brand message. Make sure of the alignment of your logo and website design. Understand your target audience and let that inform your style.

4. Content



The two important considerations related to content are readability and usefulness. Readability is important for your visitors. It’s because if your visitors can’t make out your content, whether that’s because it’s too small or in a pale color or in an unreadable font, there’s no way for your message to get across. Usefulness is equally important. It’s because if your content doesn’t matter to your reader, you lose him or her anyway. Go through these questions to evaluate the content quality on your website:


  • Are the fonts readable to visitors?
  • Is the contrast enough between background colors and font colors?
  • Is all the text big enough?
  • Will this content be relevant to the reader?
  • Is the content concise but still useful?
  • Does the design make content easy to find?

Evaluate all the text on your website. Is it communicating your message effectively? First, will visitors be able to read the text? Second, will the content matter to them? Go for a design that makes all your content useful and readable.


Related – How To Keep Your Design Minimal With More Content?

5. Search Optimization


There are certain aspects of your website design that impacts search optimization. For instance, search engines don’t have the capability to search the graphics on your website. So it is essential to add ALT tags to your image descriptions for search engines to show your graphics. Is your HTML efficient? If not, it could hurt your search rankings. Go through these questions for ensuring an optimized website design:

  • Are all the images on your website optimized with ALT tags?
  • Is the coding on your website efficient? Are there any extraneous lines that we can eliminate?
  • Are the keywords relevant in title tags, meta descriptions, heading tags, etc.?
  • Is there any sitemap?

Remember that search engine optimization and website design are not separate matters. Look into the ways your design will affect its search rankings. Then make all the possible adjustments accordingly.



Based upon the above characterizations, how is your website design working? What are the steps to improve it and make it more effective? Contact our UI UX design company which has our team of design experts that have all the answers to your questions.


Image source: Google images

About Author


Ashutosh Chandra

Ashutosh is a blogger and technical writer at Oodles, who covers topics ranging from Branding, UI/UX design, Graphic design to other design and technology-related matters.

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