Exploring Colors in Web Design Trends

Ashutosh Chandra | 18th August 2020

In the growing visual design trends, color has taken a center stage. Colors have great visual strength and expressiveness, which attract users and even designers, who use color as a focal design element. Great designers or custom web designing services put more emphasis on colors than other content elements. They focus on colors even more than images which has the power to communicate more. Gradually, big chunks of color are taking over the traditional white backgrounds. The color palettes are now not limiting to just one dominant tone. Strong contrasts of vibrant complementary colors stand out, not seeking harmony, but visual impact. This is because different contemporary graphic design styles are moving progressively in a repeating cycle.

In this blog post, we will understand the importance of colors and explore different color-trends used in web design trends. So, let’s begin. 

 

Importance of Colors in Web Design

 

To create a successful website, it is essential to choose an appropriate color combination in the website design process. But most of the web design services often overlook this most important step. According to psychologists, people are susceptible to color impressions on a subconscious level. Also, due to this very reason, around 60% of acceptance or rejection of any website depends on the color. Color choices have this ability to generate a positive or negative impact on a visitor. It can make a visitor stay longer or switch to other options within seconds. Only when a visitor stays longer, can take action and make the website’s end goal meet.

Now let us explore the different color-types that designers are using in the emerging web design trends.

 

Exploring Different Color-Trends

 

Vibrant Colors Modulated by Neutrals

 

Exploring Colors in Web Design Trends


After the dominance of “soft pastels”, we are witnessing the emergence of strikingly risky colors and pairings. They may not represent harmony, but are making an impact. They demonstrate a range of vivid colors of differing non-adjacent tones.

The muted or neutral colors soften the combination of vivid colors. This softening assists in directing the user’s attention to where we want them to focus on.

The most important characteristic in this trend of vibrant colors modulated by neutrals is the use of big solid areas of color. It’s also very common in this trend to come across isolated notes of luminous colors that capture attention.

 

Color-Blocking & Big Solid-Colored Areas

 

Exploring Colors in Web Design Trends


Color-blocking is commonly associated with fashion as a trend.
Color-blocking is the exploration of taking bright bold colors that are opposites on the color wheel (or complementary to each other) then pairing them together to make interesting and complementary color combinations. In reality, there’s no need they have to be on exactly opposite sides of the color wheel. But the idea is to watch out for a strong contrast between solid areas of color to find interesting combinations.

 


More Palette Colors

 


Create and standardizing a great color palette assists to achieve a visual language. That visual language consistently represents the brand or product in any media. If we look back, traditional color palettes have been much smaller. They consisted of only one or two principal colors. Today, the publication of elaborate design systems have taken the palette even further than it was before (by adding a highlight color and a few neutrals to the principal color of the brand). They have contributed significantly to this trend of the importance of colors.

 

Multi-Colored Backgrounds


Let’s have an example where it displays a chromatic sequence in the background. It advances with the scroll as it presents the content. It reveals the color palette as we advance through long scrolling. Also, nearly all the cases contain a one-page layout with changing colored backgrounds. The colors group and provide a strong contrast between the background and the contents.

 

Contrast Using Typography

 

Exploring Colors in Web Design Trends


When we use
typography as a graphic element, then it becomes an ideal contrast for colors. That contrast is almost fully independent of the communicative value of the text. The typography on the background creates an alternating high contrast or complementary colors. This eventually, switches in a graceful animation sequences.


Optimistic Pairings

The influence of soft pastels, with the famous Millennial Pink at its lead, is now falling gradually. We began with a range of soft pastels dominated by pinks, but could end up with a loud range of colors. We are already seeing this in many fashion trends.

Experts at the Pantone Color Institute say that the new trend characterizes an extensive color palette with strong multi-colored combinations.

 

Conclusion


Colors have a profound impact on design. It is essential to consider color carefully in the web design process, and especially with the rising web design trends. Choosing colors we need to use is as important as choosing colors we don’t need to use. Color is one of the most powerful design concepts in the website design process. It can greatly influence how people perceive a web design.

Contact our UI UX design company for any web design assistance.

About Author

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Ashutosh Chandra

Ashutosh is a blogger and technical writer at Oodles, who covers topics ranging from Branding, UI/UX design, Graphic design to other design and technology-related matters.

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