As companies welcome design-led creativity, they can fight to harvest the full value of human-centric design. A design team’s interactions with consumers may often be restricted to only the advance research and late assessment phases of the design procedure, while the work in between – when thoughts are being triggered, is left to the internal team alone. When this is the scenario, we miss the chance to explore some of the most important and customer-centric solutions. In this blog, I am going to tell you why participatory design is a necessity for designers.
Participatory design is a strategy that brings consumers into the core of the design procedure. Also known as “co-design”, “cooperative design”, and “co-creation”, it comprises strategies beneficial to both early finding and succeeding ideation stages of a project, where a product-user, experience, or service takes an operative role in cooperative designing solutions. Apprehending how anyone would resolve a problem they face directly often surfaces fresh insights about their experiences. This new info appropriately tells how designers emphasize their efforts, and ideas users propose; suggested ideas help as actionable inspiration does for the solution. Whether designing for customers, service providers, employees, and other audiences, when we proceed past the issues of designing for them and start designing with them, we find the results are more inventive and consumer-centric.
A strategy to design that lets all investors (eg. employees, customers, partners, citizens) into the design procedure as a mean of more appropriate understanding, association, and most of the time preventing their requirements.