Skip Re-design: 8 Proven Ways to Increase Conversion Rates

Ashutosh Chandra | 14th August 2020

Designing a great website requires a thorough understanding of the navigation behavior of your target audience. An awful UX design can easily confuse & frustrate visitors and make your business suffer big time. But, a seamless and intuitive user experience can substantially increase the engagement and conversion rate. A great UI UX design agency can make it so.

Continuous innovations in website designing pose another major challenge. The marketing field is very dynamic, and new trends can make your website look old and outdated anytime, leaving with low conversion and engagement rates.

A complete redesign may seem like the only option, but it requires a lot of time and money to invest in. But there are other ways through which we can provide great user experience (UX) to visitors and enjoy higher conversion rates. Some of them are briefly listed below.

 

8 Proven Ways to Increase Conversion Rates without Re-designing Your Website:

1. Appealing and Clear Call-to-Action

When it comes to providing quality user experience to visitors, call-to-action (CTA) buttons play a major role. A CTA can affect the conversion, engagement, business, revenue, and profits of your business. CTA along with specific color can be a game-changer. Studies prove that CTA buttons with orange, red, and green color are more likely to be clicked by the visitors.

Writing effective and actionable words on CTA buttons like Explore, Start, Discover, etc can further excite customers. So, have clarity while choosing the words for your button, they should be clear, bold, and action-oriented.

2. Efficient Use of White Spaces

White space or negative space of a website can make a great web design. White space around text and titles increases user attention and provides a better user experience. White spaces make your content more legible and easy to navigate. However, we must balance the use of white spaces with important information.

White space is not merely a blank space, it’s a part of website design that enables the object to exist on the Web page. It also guides visitors to navigate from one object on the page to another.

Also, Read | UX Strategies For Effective Conversion Rate Optimization

3. Provide Precise Information in Succinct Manner

Bullet points on your website enables visitors to easily gather the information they are looking for. It makes a large piece of content to appear more reader-friendly and also helps in grabbing the user’s attention.

While designing or redesigning a website, it’s important to keep your content user-friendly and easily digestible by the visitors. While a large piece of text can be boring for most of the users, using bullet points can help you ensure that the content is actually being read and not just skimmed through. It also makes your website more attractive and users can easily navigate to the required information.

4. Optimize Page Speed for Lower Bounce Rate

In order to give a great user experience to your visitors, it’s essential to have a well-optimized website. Optimizing the contents on your website and reducing HTML & CSS scripts, evaluating plug-ins are some of the strategies to improve the speed of the website. There are several online tools we can use to optimize the website loading time.

5. Be Color Wise

Choose the right color combination throughout your website to make your website more appealing and increase the visitor span of attention.

The color combination should match with the product and services we are offering. For instance, for environmental or health-related products, green would be a much appropriate color instead of red, orange, pink, or any other.

 

Related Understanding The Basics Of Color Theory


6. Stay Consistent Throughout The Website

For designing a user-friendly website consistency is a key requirement. It is what separates a good website from a bad one. It enables visitors to find a common element throughout the website. Maintain consistency in each and every element such as heading size, font, etc. on the website. It ensures a rich user experience which in return would benefit your business.


7. Never Forget the Power of Images & Visuals

Everyone likes amazing visuals. Visuals on websites are more engaging than a big chunk of text, no matter how creative it is. 

Statistics show that users spend 10% more time on visuals than reading a text. Moreover, visuals attract customers and compel them to follow your call-to-action.


8. Add a chatbox

Adding a chatbox on your website enables your visitors to seek assistance anytime they find any issue. But be careful, an obtrusive chatbox can frustrate customers and make them leave your website. Add a picture and name to bring life to your chatbox. It makes users feel they are talking to a real human.

 

Conclusion

UI and UX can significantly increase or decrease your engagement rates, which ultimately affects the conversion rate. Contact our UI UX design agency for a thorough website research to understand where your website lacks to take appropriate actions.

 

About Author

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Ashutosh Chandra

Ashutosh is a blogger and technical writer at Oodles, who covers topics ranging from Branding, UI/UX design, Graphic design to other design and technology-related matters.

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