What are the characteristics of good design? The responses of novice graphic designers to this question may include graphics, photos, colors, layouts, and lighting. These design elements are essential parts of branding services. Providers of graphic design services cannot disregard the significance of efficient typography in enhancing a brand’s digital identity.
Designers usually make a mistake by underestimating the design value of a typo. Therefore, custom illustration design demands a thorough understanding of designing concepts, fonts, types, and typography.
This blog post explores some effective typography practices that enable businesses to maintain a distinct online presence.
Studies* have revealed that the right font size (specifically between 12 to 15) can significantly improve readability. Hence, brands must invest a good amount of time in choosing the perfect font style for their business. The right font is beneficial for effective brand communications and greater call-to-action response rates. On the other hand, an unsuitable font can completely ruin the intended purpose of the visual.
For instance, if a designer is providing graphic design services to help a kindergarten school create their brand awareness across social media. The central message of the playschool is “Play, learn and Grow.” The ideal font for this type of post would be a Hand Lettering font type (a kind of font that has the characteristic of a child’s writing). Font styles similar to human’s natural handwriting are more relatable amongst the audience. Therefore, designers must get in-depth research of the brand’s type to facilitate efficient brand identity design services.
From custom logo design services to collateral design services, the right font style and size has a great role in achieving the digital goals of a business.
Placement of the text is as critical as choosing a font for efficient designing. Once a designer has created a custom illustration design, the only thing that is required is to align and place the text to complete the masterpiece. However, if the text overlaps the creative design or sits at the opposite end of the graphic, such an alignment of the text will mar the creative appeal of the visual. It will also affect the overall branding services.
The correct placement also improves the readability of the brand’s message. If the intended audience finds it difficult to read the message in the first place, then it means that the design is ineffective. With millions of images, visuals being circulated over the internet, a challenging design never gets a second chance among the users.
Remember, typography isn’t limited to adding the required text to the visual. It’s far more complex and elaborate than what usually is interpreted. Below is a list of some of the best font styles and techniques that designers can use to achieve the business goals.
The distinction between font styles and types is quite thin, hence often stands misinterpreted. Let’s take a look at the fine line between the two –
Take the font family of Gotham. Gotham is a widely used typeface among digital businesses and includes numerous font styles with sans-serif form. In particular, Gotham Italic is a typeface. Consider it one major cheerful family, where every typeface is interesting and uncommon, however, they all offer a similar textual style name.
Textual style Tip: As a designer, you must have a comprehensive understanding of all the font styles and typefaces you use to provide branding services.
There are numerous font styles available under the widely used Serif and Sans-serif font families. Let’s first discuss the primary classifications of font styles under these typefaces.
Serif: Serif is the slight projection toward the finish of a stroke that is most generally observed at the base of letters. Sherif font has a few textual styles with “little feet” on them making it similar to a Serif textual style. The pattern used in the making of these fonts makes the readability of the sentences easier.
Sans Serif: Fonts that are Sans have no lines at the end of each letter.
Script font type is known for its opulent, light and proficient look. You will come across this sort of text style composed on wedding solicitations, recognitions or testaments. Utilize this sort of textual style sparingly. It’s not intended to be utilized in the heavy text.
You might find this sort of font style on motion picture blurbs, flags, and so on. It’s deliberately intended to catch your eye. This is another text style that is not intended to be utilized in vast amounts.
It is critical for designers to verify the character bandwidth of the font style while delivering graphic design services online. Today, brands can also consider using web fonts that possess an equally elaborative bandwidth as system fonts.
Oodles Studio provides brand identity design services for establishing and expanding the digital identity of your business. Talk to our branding professionals for enhancing your brand’s online presence and achieving significant user adoption.
Study Source*- https://pielot.org/pubs/Rello2016-Fontsize.pdf