4 Industry Best UX Design Principles for eCommerce Websites

Sanam Malhotra | 13th September 2019

The world’s first eCommerce website, Tesco, was launched in 1984 with a clustered user interface and fragmented user experience. Since then, the eCommerce landscape has evolved manifolds to reflect on user needs, behaviors, and expectations. Today, providers of website design services carefully map user flows to design engaging and seamless eCommerce websites.

Favoring progress, the eCommerce industry is expected to attract over 2.14 billion global digital buyers by 2021. It is, therefore, essential for emerging eCommerce businesses to deliver a consistent and quality user experience for maximum revenues.


This blog post highlights 4 proven UI UX design strategies to build market-winning eCommerce websites.


Significance of UX design for eCommerce

Leading eCommerce website designers reveal that the most common reason for users abandoning your eCommerce site is – “Bad UX”.


Indeed, a Forrester study concludes that design-led companies outperform their industrial competitors by a whopping 46%. Moreso, companies that weave design into every activity they perform from research to content curation, attract 50% more loyal customers.


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Here’s how UI UX design services boost eCommerce experience for its audience-

a) Clear and concise log-in pages make user transitions easier.

b) Microinteractions demonstrate an active and empathetic brand image.

c) Responsive and seamless navigation encourages the user to stick for more.

d) Well-defined product pages and feedback columns entail users’ trust.

e) Appropriate use of visual elements enhances user experience.


Effective eCommerce UX Design Principles 2019


1) Nailing it with Landing Pages

Tim Ash, the author of Landing Page Optimization, summarizes the attributes of an ideal landing page design in the following quote-

“Do you have what I want? Why should I get it from you?” 


An eCommerce landing page is the first introduction to a business or brand. An engaging and conversion-friendly landing page should explicitly demonstrate a brand’s value proposition with a clear ‘Call To Action’ button. Over-cluttered landing pages challenge users in locating products and impair their decision-making ability.


Related- 5 Interactive Animation Trends To Enhance UX Design


2) Building Responsive Web Pages with Global Navigation

Global navigation is one of the core components of eCommerce websites. It appears on every page and holds a link to subsites, product categories, and other services. For a seamless user journey, global navigation must reflect a clear sense of hierarchy.

On mobile, the scarcity of space hinders the usability of global navigation. Therefore, providers of mobile app design services should limit the mobile navigation list to the most essential and widely demanded product categories. Unnecessary and rarely explored products should be omitted from the list.


mobile app design services


For instance, Amazon has minimized its global navigation inside the ‘Shop by Category’ tab. The design technique includes all categories in a vertical list with split buttons to show further divisions.


Related- Designing Mobile App Menus With User Navigation Guidelines


3) Organizing Product Descriptions

Well-curated and clean product descriptions improve readability and enable users to make informed decisions. Especially, the mobile view should minimize user efforts in locating and understanding product descriptions. 


Here are some quick design attributes of a user-friendly eCommerce product page-

a) Concise and meaningful product characteristics

b) Quality images with easy touch expansion

c) Indication of other available colors and styles

d) Transparent payment options and price


4) Delivering Quality with Convenience

Great designs combine functionality with usability. Convenient user experience should be at the heart of eCommerce website design principles. eCommerce giants such as Amazon and Walmart have excelled in the art of customer satisfaction with seamless navigation powered by speed.

Page load speed becomes a strong factor in delivering the enhanced user experience. Effective eCommerce websites should provide-

a)  Easy and convenient reorder features

b) Additional benefits to loyal customers

c) Quick and frictionless check-outs


You may also like to read- Designing an Engaging WordPress Website | 5 Effective Tips and Tricks


Responsive Website Design Services for Global Businesses

Oodles UI UX Design Studio ideates and builds engaging digital designs for websites, mobile sites, and mobile applications. Our designers have hands-on experience in producing designs for specific frameworks such as WordPress, Shopify, Magneto, and DrupalTalk to our UX UI Design team for information about our work.

About Author


Sanam Malhotra

Sanam is a technical writer at Oodles, covering UI/UX, AI, machine learning, and other digital subject matters. Her writings for Oodles Studio stretches from design principles to engaging mobile applications. Fascinated by the scope of web UI/UX, she explores how businesses can reinforce their brand personalities using next-gen tools and technologies.

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