Businesses on a global scale have moved their marketing campaigns online. In the online marketing campaigns, landing pages play a very significant role. It assists businesses in creating effective marketing strategies for promoting products and services. A landing page is an important component in the design and development process. The main aim of a landing page is to entice visitors and drive them further down the conversion funnel.
In this blog, we will understand how landing page design services create a compelling and flawless landing page design. We will look at the ways web design services design landing pages that are effective enough to convert visitors. So, let’s begin.
Here are the top 5 highest converting text elements:
The heading is the first text that your visitors see. It’s one of your first opportunities to influence your conversion rate. So, in your heading ensure to clearly state the biggest benefits that your product offers. Also, tell your visitors exactly what they can get on your landing page.
It’s absolutely essential that your unique value proposition is clear and convincing. For this, list your benefits using the bullet-point format. Benefit bullets are concise descriptions of a product or service that make it stand out. State your product’s strongest benefit first and its weakest benefit last, presenting a so-called value hierarchy to your target audience. Don’t make the bullet-points long. Five to seven points will do so as not to overwhelm your users.
While designing a landing page, keep your forms short. Request your page viewers for the essential information only. It might be tempting sometimes to collect as much data as possible. But for great landing page design services, less is more.
A good landing page design is attractive and minimalistic. It presents the information to the viewer in a non-intrusive manner. Eliminate redundant visual elements that sidetracks viewers. Instead, use a clean, simple design with plenty of white space. It assists viewers to focus on your product and call to action. Also, ensure that your design doesn’t increase the page loading time.
Just as texts, photos can enhance the way visitors engage with your offer. The visual reasoning skill enables humans to process and interpret meaning from what they see. Visual prompts can convey additional information to your visitors. Provide high-quality shots showing the best sides of your product or service.
Include everything possible that shows visitors that your offer and brand are reliable. Most trustworthy websites display social proof in the form of a list of customers, press mentions, usage statistics, and testimonials.
Good landing pages make abundant use of testimonials, trust marks, and badges.
While showcasing logos for trustworthiness, keep them clean and focused. Make logos of square and display them in grayscale to keep the focus on your offer.
It’s not enough to just make a landing page. It is also essential to test if it works well. To check whether your landing page can drive conversions, perform A/B testing. It collects valuable analytics on how users interact with the landing page.
Perform A/B testing on the following:
6. Adhere to Mobile-First Principles
To reach out to more customers, brands have adopted mobile-first strategies. It’s also because half of all web activity comes from mobile. Ensure that your landing page has a responsive design because it aids in the increase of conversion rate. For a landing page to be effective, it should look great on mobile devices, load quickly, and be ultra clickable.
A landing page design agency attaches all your social sharing icons so that your customers can spread the word about your brand. Social sharing icons can be a form of word-of-mouth promotion campaign. To avoid cluttering, they use only buttons for social platforms that your target audience uses. Be sure to add an email forwarding option, since people still like to share things by email.
Landing pages present a unique opportunity for businesses to build focused, customer-oriented marketing campaigns. The simpler and neater a landing page, the better the chance it will convert users into leads.
Need assistance in optimizing or designing landing pages for your business? Contact Oodles UI UX design company to get the perfect design team to create high-converting landing pages.