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Ecommerce UX: Effective Ways of Creating It amid COVID-19

Ashutosh Chandra | 12th June 2020

Today, ecommerce trends continue changing in a breeze amid this COVID-19. Customers have become pickier and more discerning than ever. Adobe says that 38% of online shoppers leave a website if they find the design unattractive. That’s the reason why businesses are working hard to come up with a clean and easy to navigate website. It’s also to make the checkout and purchasing process as intuitive as possible. Businesses are also availing web design services from reputed agencies to serve a great web experience to their customers. So in today’s blog, we will understand some of the effective ways to create the best ecommerce UX for your ecommerce platform. So, let’s dive right in.

Here are the effective ways of creating the best ecommerce UX:


Simplified primary navigation is a must

The process of making a website that’s user-friendly and intuitive is not so simple. Sticking a search bar somewhere and some clickable tabs or CTA buttons on the home page is nothing but time waste. If there are defined/precise product groupings then there may be no need for a search field. Ensure to come up with well-organized tabs and categories that lead to clearly established product pages. So make the most of preconceived knowledge. UX UI consulting services also aid greatly in ideating the requirements It is the basic information or certain habits found in the visitors of your site as they enter your online store. Such information can be gained by either following your competitors or even from real-world experiences. In addition to this, keep uniformity with regards to navigation across all pages — including tabs, buttons, commands, and menus.

 

Also, Read | Most Significant UX Elements For An Ecommerce Store


Make the checkout process and payments faster


Consider making things as easy as possible for customers to pay. After all, it also aids in the increase in conversions and sales. Here are some pointers for making things easier for your customers to pay and increase sales.

 

  • Provide multiple payment methods
  • Do not force people to sign up; it’s a major conversion rate killer.
  • Have a seamless look and feel on your checkout page.
  • Offer a guest checkout experience.
  • Minimal form fields (seriously, the less the better!).
  • Stop sending them to other websites to pay.
  • Provide reassurance on security and privacy.
  • Add a clear call to action.

 

Related 4 Industry Best UX Design Principles For ECommerce Websites


Use eye-catching elements to draw attention

 

Nobody these days is interested in exploring that hamburger (or slide-in) menus — so get rid of them ASAP, especially for mobile UX. Using these types of menus hides key elements and makes tasks more difficult for the end-user. Instead, work on adding eye-catching elements to your website. Product imagery or other content media (e.g. videos, social content, or user-generated content (UGC) can achieve this goal in many different creative ways. Study your customer base and understand what they are drawn to and capitalize on that.

 

Implement minimalism in your designs

 

Minimalism and maximalism are both design trends that are two poles apart. No matter how different they are; they are included in every known field of work starting from literature, art, and scientific research.

Digital media is no exception. The minimalist design means having a spotlight always on the product or a snippet of text that the business wants viewers to look at. Take the assistance of UX design services if there is any need for support. The homepage is more about the feel or tone of the brand rather than exposition or information display.

Think of ways to get people back to your website

 

Focus on personalizing your website by including customized landing pages, featured sections, voice search, or an email subscription pop-up. Highlight if there’s anything new and popular with rich product details. Always ensure to reward your brand advocates. With the assistance of social media, engage users at regular intervals, and give them public recognition. After creating a strong business website, think about ways of:

  • attracting more visitors
  • converting site visitors into customers 
  • keeping customers coming back once they get on the ecommerce platform. 

Show, don’t tell

Showing your customers how amazing they make them fall in love with your business. Unfortunately, businesses are focusing more on marketing instead of becoming customer-centric. Businesses that provide great customer experiences do much better than their competitors. Overall, it’s all about showcasing genuine customer outcomes.

 

Ask them how their life or situation changed for the better after using your product or services. Highlight your best testimonials and customer positive reviews so that customers are able to believe your claim because real-time evidence is what matters today. Incorporating elements like pain points, solutions, and outcomes provide a clear idea of what benefits your product brings to consumers.

Customer service is still important, even online

What is the most valuable thing for a business? It’s the way they over-deliver in service to their end customers. Of course, offering better customer service is hard because of the increase in initial cost, but the fact is, it increases sales. Apart from that, here are a few reasons why customer service is more important than anything else in your business.

 

  • Provides value
  • Builds trust
  • At times service matters most — even more than the price
  • Creates brand awareness
  • Reduces customer churn
  • Increases Return on Investment (ROI) and Customer Lifetime Value (CLV)

Conclusion

Regardless of the industry, it is crucial to serving your customers with an easy-to-use, clean, and attractive website. It’s because creating an amazing ecommerce UX transcends the boundaries of your website.

The team of experts at Oodles’s UI UX design services guide in crafting intuitive digital designs that enhances user experience.

About Author

Ashutosh Chandra

Ashutosh is a blogger and technical writer at Oodles, who covers topics ranging from Branding, UI/UX design, Graphic design to other design and technology-related matters.

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